This is my favorite lipstick EVER. I've gotten compliments while wearing this before- my mom couldn't get over how flattering the color is and said I looked like a model while wearing it! Obviously I don't think that's true but it is by far the most flattering lipstick I own (and I own a lot.)
Shade- a medium pink berry, almost like a dark (but not too dark) rose with light red undertones. I was originally afraid that being a berry shade, this would lean purple-y, but it definitely does not. It's a perfect winter shade (although because it is so pretty, I will wear this all year round). This color also makes my blue/green eyes pop more. It also makes my lips pop, yet it still looks subtle and natural, if that makes any sense. I'm not sure if this is cool or warm-toned, all I can say is that I think I am cool-toned. While I think this would look the best on fair skin, I can see this looking beautiful on all skin tones. In fact, my mom, who has olive tanned skin that is warm-toned (so almost the opposite of me), bought this after loving it on me so much, and it looks amazing on her too! The only difference is that it's maybe slightly less dark on her than on me. I also think this would look great with any kind of makeup- light pink blush, berry blush, gray eyeshadow, brown eyeshadow, smokey eyes, defined eye, winged eyeliner, smudgy eyeliner.
Lasting power- besides my second favorite lipstick, NYX's matte lip cream in Amsterdam, this lipstick has the best staying power out of all my lipsticks. I apply this around 9 AM, and by lunchtime, it is still fully on my lips, little to no fading. And here is the best part- after I eat lunch, it is still somewhat on my lips! Yes, it has faded and turned into more of a deep stain, but it is still definitely there. I only reapply this once every 6ish hours.
Application- while it's dry enough to last a long time, it's so creamy and pigmented that it goes on fully in one easy swipe. I think that a lot of lipsticks that are creamy and a great texture have trouble staying put on my lips- the lipsticks I own that last the longest are typically more dry and not as creamy. But this lipstick is the best of both worlds. Again, one swipe on top lip, one swipe on bottom lip, and your done. It's also very buildable- if you want it look more natural, do one swipe, press with a makeup sponge with a tissue covering your lips (this is a trick I learned to get lipstick to last longer) and you're done. If you want the color to appear more deep or dark, obviously just apply more.
Finish- neither too matte or too "luminous." It's perfectly in between.
Packaging- great, not much to say here, just a typical lipstick case. It feels more luxurious and expensive than it is though! Revlon's whole lipstick line is, in my opinion, comparable or even better than a lot of high-end lipsticks.
Again, I recommend this to all skin shades and skin tones, all year round. A staple in my collection and the lipstick I wear the most. Whenever I am unsure as to what lipstick shade to wear, I always default to this one. While the tube will probably last me years, even with frequent use, I will repurchase this for the rest of my life, probably. Yeah, it's that good.