I'm in love with this lipstick! ^_^ I'm pretty sure this is my new HG lipstick, lol. :P
I was using lipstains for a long time, but became tired of the hassle of them (not to mention they were very drying on my lips, even with the use of chaptick and gloss). And (not to sound gross), I was in a relationship during that time I needed something long lasting ;P lol. But after I became single again, I wanted to go back to trying lipstick (I missed that nostalgic feeling of using it), and I didn't need to worry about kiss proofing anymore :P (which honestly, was kind of a relief, lol).
You can't beat the price on this lipstick at only 99 cents! :D (way cheaper than more expensive lip products I've used that did not actually work all that well). I use the Retro Red color (I'm a HUGE fan of red lipstick, love that glammy pin-up look! ^_^). This stuff applies so smoothly! Also, it's very pigmented- a little bit goes a long way! I use it with a red lipliner, as to prevent feathering (although I've noticed the feathering is not too bad without a lipliner). It's more of a matte lipstick (which I like), but you can make it more shiney looking with a gloss or chapstick. As far as the ultra moist aspect goes, this does keep my leps well moisturized. :) A lot of other lipsticks have dried out my lips, but not this one! The packaging is nice, too- a nice bullet shape in black and silver with a clear top. My favorite part of this lipstick, though? The smell/taste- it has a nice fruitiness to it, lol (I can't stand it when I have a lipstick that tastes/smells terrible >.<).
The couple things that I would say are cons about this lipstick is that it wears off quickly when eating/drinking, and can get on stuff easily like your teeth or fingers if you touch your face. But I have this issue with all lipsticks i use, so this does not bother me that much, I just try to be mindful of it. (it's easy to reapply after meals :P). I'm always getting people asking where I get my lipstick because of how bright and bold it is, and it's fun to tell them it's 99 cents at Walmart :D lol. i'm thinking about trying some of the other colors, too ^_^