I have dry, sensitive skin that is prone to eczema so I have to stick with gentle non-irritating products for my skin. Years ago when I had severe eczema Purpose was about the only soap I could tolerate. I had most recently been oil cleansing, but wanted to switch up my routine and use a more tradition cleanser. Purpose is pretty inexpensive, I think I paid about $5USD for the pump bottle, considerably less than the high end oil cleanser I had been using. This did a good job of removing most of makeup, with the exception being mascara which I honestly think a lot of cleansers have a hard time removing. My skin did feel just a tiny bit dry afterwards, but I am also just healing from an eczema flare up on my face. I took away one lippie because this is fragranced, something not typically found in products marketed for sensitive skin. While the fragrance didn't irritate me, it may be problematic for some. I would rebuy this, it works well, isn't expensive, and is easy to find.