The Anew line used to be my favorite, but I haven't used it in several years. Somehow I was recently convinced to try this serum. Fortunately I did not pay the retail price, which is $30 US. This smells overwhelmingly like rubbing alcohol. Unsurprisingly, the first ingredient listed is SD Alcohol 40-b, which can be drying. Also, alcohol should never be the primary ingredient in any skin care product. I used this for about 3 weeks, when the pump on the bottle broke, making it practically unusable. I also started noticing dry skin on my cheek, which I didn't have prior to using this product. That was my cue to go back to my standard Vitamin C serum. My skin cleared up within a few days.
I used to love Avon products, but the company entered a downward spiral and either discontinued the products I liked or reformulated them, calling them "new and improved". Yeah, not so much. They watered down lotions and creams, making them completely ineffective. They added harsh detergents to their shampoos, making them damaging. They added heavy fragrances to their Anew skincare line, probably to mask the higher alcohol content. This was the final straw for me. I haven't looked back until I was convinced to try this serum. This product reminded me again why I don't use Avon. I won't be suckered into trying any of their other products in the future.