After lemming this for months, I finally purchased a jar on Ebay. For reference, I am an NC20/25, dark brown eyes, and favor cool colors to offset my sallow undertones. This is a completely perfect color for those of us who reach for the cool tones. It brightens my eyes without an over-the-top ruddy pink. In the jar, it appears almost lilac, but reads as a lovely pink on my lids. It's what I was really hoping for this summer in Shimmertime (which was not even really a pink). I l-o-v-e it, and will skulk about looking for another jar. Unfortunately, it has a huge bandwagon of fans, so it goes for completely silly prices. On the buy-it-now options on the bay, it's listed for $69. I saw one once for $89. Oh, okay... I have to admit this...I paid $40. Fortunately, it's a lifetime supply, and I am telling myself it was worth every penny.