Olay's Total Effects is their 2nd lowest priced Sub brand after the Classics Sub brand. Olay is famous for their pink beauty fluid launched since 1952 in South Africa.
It has since then been sold all over the world from many differently names from Oily of Olay to Oil of Ulan and Oil of Olaz.
In the early 2000's Olay started with their total effects line which included in an efficacious amount of Niacinamide. Niacinamide is Vitamin B3 a wonderful multi tasking ingredients scientifically proven to reduce dark spots, most forms of pigmentation, decrease inflammation and increase skin's immunity and barrier function. Also stimulates the synthesis of ceramides and essential lipids in the skin.
A very easy ingredient to formulate with Niacinamide is stable in light and air and doesn't seem to reduce it's efficacy when exposed to the elements like most potions and lotions in jars or pots.
Olay has nothing going for it other than Niacinamide, by that I mean it is the only thing they seem to formulate with. Other than their classics collection which seems to be the most decently priced products from them these days, Olay uses Niacinamide in every sub brand they own, in order of increased priced and sub brand they are Classics, Total Effects, Fresh Effects, Regenerest, Regenerist Luminous and Pro X.
The luminous collection is the only sub brand that uses different ingredients along with Niacinamide, it is Acetyl Glucosamine. A lightening ingredient that used in tandem with Vitamin B3 is shown to reduce discolourations and pigmentation quite well.It will take quite a few months for real noticeable results however, certainly not as fast if you had used Hydroquinone and Tretinoin. These latter drugs are much more effective and you will get better value and RESULTS out of your money.
Olay Total Effects Day cream gentle SPF 15 has a light lotion texture that will readily absorb from very dry to normal skins. I can see it being a problem for combination to very oily skins. The formula is fragrance free which is a big plus, as for active ingredients all it contains is Niacinamide, Panthenol and Vitamin E. The rest is all fillers, texture enhancers and preservatives.
SPF 15 is way too low for a day time moisturiser, unless your living in a part of the world with reduced sunlight, everyone should be using a day cream with SPF30 and above, that is the globally accepted standard.
I would like to see Olay venture into other territories other than Niacinamide, (notice their Olay Regenerist Packaging is similar to that of SK-II, P&G own both Olay and SK-II).
They should take example from Neutrogena and RoC and try start using retinol and retinoids, or at least Vitamin C, it takes more than one ingredient to tackle the many problems of skin. Also Olay is becoming more and more redundant for me these days, now that I can buy 10% Niacinamide from The Ordinary or Paula's Choice for a fraction of the price.
If you must buy from Olay, stick to their cleansers, classics and Luminous range and only buy when half price.
I would not repurchase this product.