-This is the perfect shade of brown liner in my opinion. From a distance it may appear black on the eyes, but it's really quite a bit softer, yet still noticeable. I would describe the shade as a true dark chocolate brown.
-You get quite a bit of product for your money. Almost 50% more than you get with the gel liners from Smashbox, and for $2 cheaper.
-Very multi-purpose. Along with eyeliner, I've used this as contour cream (yup!), eyebrow filler and as a base for a brown smokey eye.
-Blends nicely. This liner can be used for harder, clean lines, or smudged with a brush for a soft, day-time appropriate smokey eye. The name really doesn't lie guys! But beware, you should blend this product as quickly as possible because once it dries, it doesn't BUDGE until you douse your eyes in makeup remover...Which brings me to my next point...
-Super long wearing. It goes on and STAYS on with zero fading, smudging, transferring or creasing.
As far as the texture goes, I'm not complaining. People whine when a liner is too dry and say that it should be "creamier", but what they don't realize is that creamier liners generally do not have the great lasting power that those with drier textures do. And this liner isn't that dry anyways. It picks up on a brush well and I have no problems using it. I can't comment on it drying up in the pot yet because I haven't had it that long and I don't use it very frequently (I usually use black liquid liner), but I will update if that happens. Just make sure to close the lid tightly after each use ladies!
Overall, Stila Smudge Pots are probably in my top 3 favorite gel liners. And this particular shade is great for women who want definition, but feel that black is too harsh.