When I say I would buy this product again, I mean I would give it one more try and then ditch it if my opinion doesn't change (second chances are good). First demerit: there's something painful about a $100+ cleanser, especially one you're intended to use 4x/day (it's intended to be used as its own double cleanse). I'm working on the 1.7oz travel size and thinking of how many lovely CeraVe hydrating cleansers I could have (it's roughly two). More importantly, I find the cleanser "difficult" to use, which makes me sound—and feel, frankly—like a dolt. Cream cleanser goes on dry skin, rub, water, emulsify, rub, wipe. Maybe I'm being stingy, but I don't want to use a ton of this cleanser each time I wash; realistically, I use the same amount I would of any non-foaming cleanser. (And it is a non-foaming cleanser—it does not change texture at all; there's likely not even a gentle surfactant to be found.) Most creamy cleansers possess a quality that glides over the skin. Lait VIP O2 tends to just . . . sink in like lotion on dry skin. (The second ingredient is squalane, which is a readily-absorbable molecule.) I add water, but I don't feel as if I'm really washing with anything but water and subsequently wiping anything but excess water. If I emulsify in my hands first, I feel as if I'm applying nothing to my face. Again, maybe the answer is a lot more cleanser, but it's not a lot more $100+ cleanser. As it is, I tend to use it as a follow-up to oil cleansing or Sensibio for the oxygenating effect (which, for the money, I'd rather get from Masque VIP O2).