69%
would repurchase
3.2/5
package quality

price range

description

What The…Foundation? WTF is a tinted moisture balm meets traditional foundation. Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. Choose from one of 12 shades, created to blend across all skin tones. WTF is a first of its kind innovation in the clean beauty space. *Due to the unique formula, some shifting may occur in transit.

ingredients

Water (Aqua), Propanediol, Polyglyceryl-3 Caprate, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Olea Europaea Fruit Oil, Caprylic/Capric/Succinic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Glycerin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Stearalkonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Sodium Hyaluronate, Tocopheryl Acetate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Dibutyl Lauroyl Glutamide, Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Disodium Stearoyl Glutamate, Pelargonium Graveolens Oil, Zingiber Officinale (Ginger) Root Oil, Xanthan Gum, Biosaccharide Gum-1, Lecithin, Stearyl Alcohol, Dilinoleic Acid/Butanediol Copolymer, Sodium Stearoyl Glutamate, Castor Oil/Ipdi Copolymer, Dilinoleic Acid/Glycol Copolymer Silica Silylate, Magnesium Aluminum Silicate, Phenoxyethanol. May Contain [+/-]: CI 77491 - CI 77492 - CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.

Reviews

Reviews


4.0
Created with Sketch.
from

5 days ago

MAC C3 here, I bought WTF in Beige and it’s a great match. The texture is amazing - a soft, lightweight cream that goes on like a moisturizer. I have mature, normal to dry skin and this looks so...

About reviewer (493 reviews)

Age56 & Over

SkinOther, Other

HairOther

EyesOther



2.0
Created with Sketch.

a month ago

This foundation sat on my face -- in other words, it felt sticky. I have normal skin. Perhaps someone with very dry skin would find this idea but I don't think it is good for normal to oily

About reviewer (4 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

a month ago

I finally ordered and received the Jones Road WTF foundation. I really love it! It is VERY rich and creamy and a little goes a long way. Others have reported they had to stir the oils back into the...

About reviewer (8 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
Created with Sketch.

a month ago

Have you ever seen someone's skin in a movie or tv show and wonder how it has that healthy sheen? This gives me that effect. When I had oily skin and was younger, this foundation would have been...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

a month ago

I'm over 50 and LOVE this foundation! Finally a foundation for very dry skin that looks great, not too much coverage and soothes my dry skin. When I remove the makeup at night my skin is softer....

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Fair-Medium

HairBrown

EyesHazel


2.0
Created with Sketch.

2 months ago

The marketing is so good for Jones Road that I want to buy everything they make but the products are very hit or miss for my 53 year old dry, sensitive skin. The WTF product is mostly a miss for...

About reviewer (19 reviews)

Age44-55

SkinAcne-prone, Fair

HairBrunette

EyesHazel


1.0
Created with Sketch.

2 months ago

This bizarre product feels sticky, has an uneven, bare-to-ultralight coverage, and has a strong odor. I'm not sure who the target audience but it's not for mature, dry skin. Don't fall for the...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.
from

3 months ago

I love this. I have in porcelain shade and it's a great color match for my pale pink complexion. It has a mild scent that I like but it doesn't linger. It looks really natural for hours and...

About reviewer (268 reviews)

Age44-55

SkinAcne-prone, Fair

HairBrown

EyesHazel


5.0
Created with Sketch.
from

3 months ago

I have been struggling to find a foundation for my peri menopausal skin - most settle on top and look streaky. This is a rich moisturizer-like product that provides natural looking coverage and...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair

HairBrown

EyesBrown


4.0
Created with Sketch.

3 months ago

This is perfect for dry skin and when you just need a little bit of evening out of skin. It’s very similar to Bobbi Browns Extra tinted moisturizer, which I was so sad to see discontinued. I love...

About reviewer (34 reviews)

Age44-55

SkinVery Dry, Fair, Cool

HairBrunette, Curly, Coarse

EyesGreen



4.0
Created with Sketch.
from

5 days ago

MAC C3 here, I bought WTF in Beige and it’s a great match. The texture is amazing - a soft, lightweight cream that goes on like a moisturizer. I have mature, normal to dry skin and this looks so...

About reviewer (493 reviews)

Age56 & Over

SkinOther, Other

HairOther

EyesOther



2.0
Created with Sketch.

a month ago

This foundation sat on my face -- in other words, it felt sticky. I have normal skin. Perhaps someone with very dry skin would find this idea but I don't think it is good for normal to oily

About reviewer (4 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

a month ago

I finally ordered and received the Jones Road WTF foundation. I really love it! It is VERY rich and creamy and a little goes a long way. Others have reported they had to stir the oils back into the...

About reviewer (8 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
Created with Sketch.

a month ago

Have you ever seen someone's skin in a movie or tv show and wonder how it has that healthy sheen? This gives me that effect. When I had oily skin and was younger, this foundation would have been...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

a month ago

I'm over 50 and LOVE this foundation! Finally a foundation for very dry skin that looks great, not too much coverage and soothes my dry skin. When I remove the makeup at night my skin is softer....

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Fair-Medium

HairBrown

EyesHazel