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3.9

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57 reviews
70%
would repurchase
4.4/5
package quality

price range

Reviews


1.0
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Mar/20/2018

Thoughtful packaging with an attached mirror.
The mascara burned my eyes and I couldn't remove it fast enough.

1 of 1 people found this helpful. Did you?

About reviewer (9 reviews)

Age56 & Over

SkinDry, Fair-Medium, Cool

HairGrey, Wavy, Fine

EyesGreen



3.0
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Dec/14/2016

I had mine in black. Like that it is very natural and contains minimum chemicals. However, I find it a bit pricey and it takes several coats of mascara on the lashes to be visible. I have not decided whether to re-purchase, depending if I can find something better.

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About reviewer (35 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


5.0
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Dec/11/2015

I only use mascara in order to keep my eyelashes curled. They will not remain curled just with an eyelash curler without mascara. I like a very soft eye (with pale face and medium warm-toned lip.). I only use concealer and this mascara as eye makeup. I wish this came in a paler shade than Brown. I wish I had naturally blond eyelashes! My pale blond hair is not natural; however, this mascara makes …Read more

2 of 3 people found this helpful. Did you?

About reviewer (24 reviews)

Age56 & Over

SkinVery Oily, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesBrown


1.0
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Feb/06/2014

After reading reviews on this product I was very excited to try it. Wow, was I disappointed. The mascara made my eyelashes burn and it felt horrible. I had to stop using this product after only a few days!! Perhaps this reaction was individualized just to me. On the plus side, this product has a mirror attached to the back of the tube. It is a very handy tool. I have not throw away the mascara …Read more

2 of 2 people found this helpful. Did you?

About reviewer (10 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Coarse

EyesHazel


2.0
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Jan/09/2014

Apparently all the unhealthy, chemically stuff is necessary if you want decent mascara, because this was dreadful. I ordered the brown, and it was the messiest, most difficult mascara I've ever tried to use. Here are a list of issues I had with this:

-it clumps, so you have to comb out your lashes after you apply it.
-the brush always gathers too much product, so you end up …
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About reviewer (31 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesBlue


3.0
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Aug/10/2013

I was going for a natural look, but the lashes I got did not look very natural. I tried to do more than one coat to see if it would give anything else, but I got no volume out of it. It didn't quite go to the roots, which looked bad and made a slight mess when I tried. Not very pleased with this one. I will say, the mirror on the side of the tube is a cute idea!

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About reviewer (320 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesHazel


5.0
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Jun/21/2013

The best mascara out there in the eco realm, but perhaps it's because it does have parabens in it. That is really the only downside here. You can get a good mascara at the drugstore for $6 and a good high-end one for $20. I think $10 is a reasonable price. The parabens don't irritate my eyes (like other mascars that aren't eco), and if it helps my mascara last a few more months …Read more

5 of 6 people found this helpful. Did you?

About reviewer (127 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


3.0
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Sep/29/2012

I have searched high and low for a non-irritating mascara and spent hours researching on the net, and after all the glowing reviews I thought this was finally it, but it doesn't work for me. I've tried so many mascaras in the last few years - normal mascaras, waterproof mascaras, Almay, Clinique, Boots sensitive, fibre/non-fibre, natural/organic, black, brown, you name it. To give Ecco …Read more

4 of 4 people found this helpful. Did you?

About reviewer (8 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBlond, Other, Other

EyesHazel


5.0
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Jul/17/2012

Finally, a natural mascara that doesn't bother my eyes! I have tried every other brand out there and either they have strong perfumes, just make my eyes itchy, didn't work well, weren't as natural as I wanted... there was always something! I had worn this and liked it years ago, but it had parabens in it, so I started hunting for something better. Ecco Bella has reformulated this …Read more

6 of 6 people found this helpful. Did you?

About reviewer (65 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesGreen


4.0
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fromCarlaN

Apr/24/2012

My former HG mascara was MAC Optimum Black, but I've stopped buying MAC since its parent company, Estee Lauder, started animal testing. <br>
I'm pleased to say that cruelty-free Flowercolor seems to be a strong contender for my new favorite mascara. <br>
Flowercolor(in Black) is a nice deep black, neither conspicuously glossy nor flat dull matte. Applied over …
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2 of 2 people found this helpful. Did you?

About reviewer (847 reviews)

Age44-55

SkinVery Oily, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen