I have been using this tanner for a while now and I absolutely adore it!
A bit more tricky than mousse/spray obviously, but nothing you can't handle. However, I do use this with a mitt so that might also explain why im having an easy time applying it. Since it is a lotion you will have a bit more time to rub it in before it goes streaky, however the lotion can have a tendency to stick to some areas, but just rub the tanner in quickly and you should have no problem!
The color on this tanner is gorgeous! Although this stuff stains my mitt green, i find the undertones on it, once you wash it off your body, are a true brown or even a reddish brown. It looks very natural, however it is a bit browner than other tans. But in my opinion it makes it look very natural. The lotion does have a guide color that is SUPER brown, but dont be afraid, once you wash it off the effect is not as intense!
After one application, the tan left behind isn't super dark, however i like to do bi weekly applications and this takes me from an NC25 to a NC42. YMMV obviously :) My NC42 shade loses its intenity after about 2 showers, and for the rest of week i become around an NC30/35. It fades rather evenly, but some areas do get a bit funny looking. Nothing too obvious though!
This stuff has one of the best self tanner smells ever, it reminds me of cherries mixed with almonds. SMELLS SO GOOD. After the coverup smells disappears even then it doesnt smell too weird, so awesome! That being said though it takes FOREVER to dry once you apply it like 1 hour to 1 hour and a half. It feels really gross, and you cant sit on anything because it sticks to you :( Also one con is that the formula does break me out, i dont apply this to my face, but my back (which is a bit acne prone) does break out when i use this.
Overall, this is fantastic self tanner and one of the best smelling around! I will definitely repurchase but perhaps in the darker color. Although it might be a bit trickier to apply for beginners, i still think its one of the best formulas around and very affordable (around 20 bucks on ebay for an 8oz bottle!)