Ahh Ruby Woo, you were my biggest lipstick disapointment- ever. First off I love, love the color. RED, period. Maybe THE perfect red. Not to dark, not to bright, no pink tones, no orange tones. However, this is just way to dry for me. Now, I have no fear of matte lips. I only wear matte red lips but no matter what I do I cannot get Ruby Woo to work. For me Its hard to apply and within an hour its just peeling, chipping, crumbling and fading in the center of my lips and it is impossible to reapply evenly. So jealous of all you ladies who can get this work because Ruby Woo truly is a beautiful red.