This is a beautiful color and good formula -- but by no means effortless. I first purchased Ruby Woo looking for another classic red lip that I could just swipe on whenever-wherever, so I was disappointed when this dry, fully matte formula didn't quite go on my lips all buttery like some of my other favorite lipsticks. If you're looking for an easy red lip, Ruby Woo might be unnecessarily difficult. I thought it was, at first. In my case, though, the red was such beautiful color that I didn't want to give up on it.
Color-wise, the red of Ruby Woo is pretty universal. It wears bright on my skin. The shade of red brings out the best of many different complexions. Ruby Woo is also great to wear with minimal makeup in the summer -- just some feathered brows, light mascara, and sheerly applied base makeup. Since it's so matte, I combine it with dewy skin and always use lightweight and liquid products for the rest of my look.
Depending on how it's applied, Ruby Woo can last a long while with just one or two retouches throughout the day. I always start by moisturizing my lips thoroughly and blotting with tissue paper so only the right amount of moisture remains. If properly moisturized, the bullet can apply with minimal tugging and deposit the right amount of pigment. I apply a generous amount of lipstick to the center of my lips (not focusing on precision) and then I take my ring finger and blot the color outwards to cover all of my lips, including edges and corners. Then, I take a firm q-tip with a tiny bit of micellar water and gently clean up anything that smudged too far out. The overall effect is a blotted, diffused, puffy look that's fully matte. You can certainly get a really clean, dramatic edge with a lip brush, but I have other lipsticks I like better for that. For the Ruby Woo, I prefer blotted and a tiny bit smudgy.
After initial application, I always carry the lipstick with me and bring a lip balm that's not too wet (I prefer Carmex or Nuxe). The overall staying power of Ruby Woo is strong, so any wear tends to come from the center of the lips as I eat or drink. Thankfully, the edges remain super intact, and retouching the center is easy as long as I have a compact mirror on hand. Using a corner of my mirror, I'll blend a little bit of balm and lipstick until the heat of my finger has warmed up the mixture slightly. Then, with dabbing motions, I'll apply the mixture directly where the lipstick has warmed off and then take a couple of seconds to press the lipstick with my fingers in so that the new application blends in with everything else. Voila.