75%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


2.0
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21 years ago

I bought this product with the intent of going one or two shades lighter. I have natural dark blonde hair and I had natural highlights left over from the summer that were very pretty. After...

About reviewer (12 reviews)

Age19-24

SkinNormal

HairBlond

EyesBlue



4.0
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21 years ago

This was a pretty good haircolor. My natural haircolor is blue/black, and it's straight and pretty thick. (I'm Asian). After dying my hair different colors over the past couple of years, it...

About reviewer (195 reviews)

AgeUnder 18

SkinCombination, Medium

HairBlack

EyesBrown


1.0
Created with Sketch.

21 years ago

This haircolor fades on me within 2 weeks. The first time I thought it was a fluke so I tried it again and again it faded. I WOULD NOT recommend this brand.

About reviewer (72 reviews)

Age19-24

SkinNormal

HairBrown

EyesBrown


3.0
Created with Sketch.

21 years ago

I just dyed my hair last night with this, and so far I am LOVING it! I used Red Mahogany on my dull dark brown hair, and now it's a shiny deep reddish brown that's just wonderful for Fall and...

About reviewer (426 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlack

EyesBrown


5.0
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from

22 years ago

This is a fantastic product!! I used #80 Gardenia Blonde which was a great warm blonde shade on me. It left my hair very soft and the color smelled good considering it was haircolor. The...

About reviewer (1962 reviews)

Age19-24

SkinDry, Fair, Cool

HairRed, Wavy, Coarse

EyesGreen


5.0
Created with Sketch.

22 years ago

Iam one to color my hair every so often, whether it be highlighting, lowlighting, etc, anything. I used to get it done professionally, but then one day I decided I would try a "at home" haircolor...

About reviewer (75 reviews)

Age

SkinOther

HairOther

EyesOther


5.0
Created with Sketch.

22 years ago

In my search for the perfect red hair I decided to give Lumia a try. I am trying to grow my hair and keep it healthy so I thought this would be a good one to try. I picked #55 Cherry Blossom,...

About reviewer (551 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlue


5.0
Created with Sketch.

22 years ago

This is my new favorite haircolor. I use "Scarlet Rose" and I love the color it gives me. It darkens it a little and brightens it to the extreme. This hairdye leaves my hair super-shiny and...

About reviewer (112 reviews)

Age19-24

SkinNormal, Other

HairBlond

EyesGreen


2.0
Created with Sketch.

22 years ago

this was terrible. i hated how my hair felt afterwards. and the color was so "blah".

About reviewer (571 reviews)

Age19-24

SkinNormal, Olive, Neutral

HairRed, Straight, Medium

EyesGreen


1.0
Created with Sketch.
from

22 years ago

Awful product -- the color on the box was nothing like how my hair turned out, and I had the color of the hair on the side of the box. The color on the box (results panel on side) was definitely...

About reviewer (203 reviews)

Age

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


2.0
Created with Sketch.

23 years ago

I liked the way this product worked in the beginning. I purchased a medium brown shade(50,51, or 52) and liked the color originally. The smell of the conditioner is comes with is awesome and my...

About reviewer (4642 reviews)

Age25-29

SkinAcne-prone, Olive, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
Created with Sketch.

23 years ago

Lumia was fantastic! I've been searching for a permanent color that will make my hair actually look blonde. Most products made it a weird strawberry blonde color b/c my hair had natural rouge tints...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal

HairBlond

EyesBlue




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