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73% would repurchase
Package Quality: 3.9
Aveda 'Blue Malva' Shampoo
Aveda 'Black Malva' Shampoo
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on 10/12/2016 3:34:00 PM
More reviews by rustybag
Skin: Combination, Fair, Not Sure
Hair: Brown, Other, Other
I purchased this shampoo to use a couple of times a week on my medium brown hair, which I henna. This shampoo is a clear indigo color. I've heard some people say it has too much blue pigment to tone down brassiness on their blonde hair, but it works well to tone down orange/ copper on my color (lighter violet shampoos tone down brassiness on blonde hair, more blue/ darker pigments tone down orange/ copper). A couple of times a week I use this in place of my regular shampoo, leave on a few minutes, rinse and condition. I don't find it to be drying on my hair at all. It smells of cherry almond. It's pricey ($40), but the liter bottle should last a while.
3 of 3 people found this helpful.
on 8/8/2016 6:06:00 PM
More reviews by Hawko
Skin: Dry, Fair-Medium, Warm
Hair: Brunette, Straight, Coarse
Recently finish a 1 liter size, been using it on & off alternating with other shampoos. Not good, not bad either, no irritation. I just bought it for the smell, but .... make no mistake about it, this is a sodium laurel sulphate product, as I remember in the second ingredient listing.
on 6/26/2016 1:01:00 AM
More reviews by blondie67
Skin: Oily, Fair-Medium, Not Sure
Hair: Blond, Other, Other
I love this shampoo! Gets your hair and scalp very clean, whilst toning down brassiness. A bit pricey but worth the investment, if you have color treated blond hair.
on 5/19/2016 11:43:00 AM
More reviews by rhody
Skin: Combination, Fair, Neutral
Hair: Blond, Straight, Fine
I've repurchased this a couple of times. It's a dark indigo, clear (not creamy) shampoo. It lathers well and rinses clean. The smell is sweet and candy-ish to me, and very different from other Aveda hair products, but the smell does not last, which is good. This cleans hair really well and provides subtle anti-brassiness help. It won't tone your hair like some of the more intense purple shampoos, but you can use it frequently and it will cut down on brassiness. It's a tad drying so it might not be great for those with coarse or very dry hair. But on my fine hair that tends to get greasy easily, it gives me good body.
1 of 1 people found this helpful.
on 12/29/2014 8:32:00 PM
More reviews by CadillacDTS
Skin: Normal, Fair-Medium, Not Sure
Ok so I am a highlighted blond! I have been using it for the last 14 years. I have attempted other products but this one is the one I always go back too. I feel that it works. I only wash my hair twice a week and I find that it really works on cleaning my hair after 4 days of being unwashed. Highly recommend.
2 of 2 people found this helpful.
on 11/11/2014 5:12:00 PM
More reviews by northernlight
Age: 56 & Over
Skin: Combination, Fair-Medium, Not Sure
Hair: Brown, Straight, Medium
This review is for the shampoo and not the conditioner which I did not try. My dark hair has been grayling for years and I do not have the patience to maintain color. Luckily, the gray was kind of pretty and sparkly with nice texture so I decided to go with it. I started going to an Aveda salon and this shampoo was suggested. First of all, I don't love the fragrance - it reminds me of medicine. The shampoo did leave my hair clean and soft but the gray was becoming discolored and muddy looking - not what I wanted at all! It's a huge bottle that has no pump - it apparently doesn't come in a smaller size. Not only would I not re-purchase, I won't use the rest of the bottle.
on 10/8/2014 10:44:00 AM
More reviews by Crabcakelover
Skin: Dry, Fair, Not Sure
Hair: Silver, Other, Other
Love this product on my hair. I have been growing out the grey in my dyed dark brown hair for several months and could not stand the contrast between my cooler salt and pepper roots and my brassy orangey brown ends. It looked so unkempt. Blue Malva can't hide that I'm growing out my roots, but it does make my hair look pretty in the process. My roots are pretty and shiny/sparkly and my ends are now a neutral beigy brown. I have actually been getting compliments on my shiny, pretty hair. Some have even assumed that I put the horizontal stripe in my hair deliberately, because it looks so cool.A few words of advice. You need to leave the conditioner on for a pretty long time, at least 45 minutes, in order to neutralize the brown. Getting the grey to look good doesn't take nearly as long, but it has never hurt my hair to leave the conditioner on for hours. Unlike other blue or violet shampoos and conditioners, it has never tinged my hair blue or violet.The smell is nice and unobtrusive. The shampoo is not harsh, but I find that I need two latherings for my hair to feel clean. The conditioner is not heavy duty, so I occasionally mix it with a heavy-duty conditioner to keep my hair in good condition.For me, the only way that they could improve this product is to make it less expensive and easier to find.
4 of 4 people found this helpful.
on 5/23/2014 5:17:00 AM
More reviews by TennilleES
This product does tone but I can't get the icy blonde shade I'm looking for from it.
2 of 3 people found this helpful.
on 3/17/2014 11:45:00 PM
More reviews by Toritoro
Skin: Combination, Olive, Not Sure
Usually I really like Aveda products, but I was very sad with the results of this one. I bought the shampoo to help keep my newly bleached and toned hair from getting brassy. I have fairly oily hair even after bleaching it. I usually wash every 2-4 days and I noticed that my hair was beginning to get really dry and more yellow with each use. At first, I was content with it but by the fifth wash it made my hair feel unusual. It was becoming dry, brittle and frizzy. By the third wash my hair was pretty much yellow. My hair has never felt this way before and I've never encountered this problem with the purple shampoos I've used in the past. I was very sad to the least.Below is a linked picture of my hair when it was first done, next to how it looks after a few times of using this shampoo. It was this yellow by the third use, which was about 2-ish weeks after getting my hair done. Both photos were taken with my Iphone in natural sunlight.Hopefully I can fix the damage it has done. I honestly wish I could give this product a better review as I do really like Aveda products, but this has unfortunately been a disappointment to me.
6 of 7 people found this helpful.
on 2/16/2014 2:29:00 PM
More reviews by emmadolly
Skin: Very Dry, Fair, Not Sure
AWFUL.It seems as if different purple shampoos work for different people, but in my experience this was not only VERY drying but turned my hair green/grey/bluey, awful! Maybe I had too much ash underneath, I'm not sure. But I agree with another reviewer, it has too much indigo and not enough purple in it to tone down yellow tones.Shine blonde by l'oreal is much better for me, it works slowly over time but it's safer that way rather than being so abrasive it totally ruins your hair. I've had hair too yellow, too orange, and the l'oreal shampoo has solved the lot. Be patient with it and after about a month you will forget whatever original hair disaster you had!!
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