77%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


4.0
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8 years ago

Hi I have used this product twice, I used cinnamon and mocha and the second time I used mocha, cinnamon and brandy, I really like this combination. This product is very runny and messy. It also...

About reviewer (1 reviews)

Age56 & Over

SkinNormal, Medium

HairBrown

EyesHazel



5.0
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8 years ago

Hi! I registered with this site after stumbling thru the internet for more info about this product. When I saw many of you say that u experienced dryness, I wanted to tell to u about ION COLOR...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBrown

EyesGreen


5.0
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10 years ago

Mega Browns in Chocolate is my go to color. It is a level 4 brown but I use a level 20 developer and it pulls closer to a 3 in my hair. Chocolate has a gorgeous red undertone that really adds...

About reviewer (134 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesGreen


5.0
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10 years ago

I have tried these in Chocolate which is a cool dark brown with red and Truffle, which is a cooler dark brown with more blue. They're both level 4 browns. I love them both but find Truffle looks...

About reviewer (1214 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesHazel


4.0
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10 years ago

I bought this in BR7 or chocolate; as noted on the bottle this definitely has violet/red bases to the color. I previously used Ion Brilliance Mochas in Medium/Light Golden Mahogany Brown, and my...

About reviewer (40 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBrown, Straight, Fine

EyesBlue


5.0
Created with Sketch.

10 years ago

I use the mega browns in "Chocolate". I have a cool skin tone. This color is RICH and absolutely beautiful! I have had so many compliments. I did it a week ago and today I went to Sally to purchase...

About reviewer (25 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrown, Straight, Medium

EyesGreen


2.0
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11 years ago

Add me to the people who tried truffle and ended up with purple hair (despite being fairly dark brown red before hand) and it fried my hair so bad, I ended up cutting it all off into a pixie cut. ...

About reviewer (29 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesHazel


3.0
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from

11 years ago

I bought the color truffle, and i had a medium brown hair with blonde streaks......the first time i applied this dye i used 20 vol developer,it washed out so quick qnd my hair felt so dri, i had to...

About reviewer (1 reviews)

Age25-29

SkinCombination, Tan

HairBrunette

EyesGreen


4.0
Created with Sketch.

12 years ago

I've been using Ion Brilliance pretty regularly to cover my grays, but my color was starting to look a bit flat to me, so I thought I'd try something new. I bought the 20% developer and color...

About reviewer (37 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown


5.0
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13 years ago

Wow this color is awesome. I used Cinnamon and Brandy and I have the most gorgeous medium golden brown hair now! I am so impressed with this. it was very messy but soooo worth it.

About reviewer (73 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBlue


4.0
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13 years ago

I have been using this haircolor for over 2 years and I get compliments on pretty the color is and how natural it looks all the time. I use the color Coffee and I mix it with equal parts L'Oreal...

About reviewer (91 reviews)

Age25-29

SkinVery Oily, Fair, Warm

HairRed, Wavy, Medium

EyesBrown


5.0
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13 years ago

It makes me sad that some people gave this stuff a low rating because they didn't really know what they were doing to their hair. Of course your roots are going to come out lighter if you use this...

About reviewer (8 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBrunette, Wavy, Medium

EyesHazel


1.0
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14 years ago

i used this product in chocolate. the swatch is SO pretty, but my hair is almost black with neonpurple/red undertones. looks horrendous. also, my roots are lighter red and the body of my hair looks...

About reviewer (13 reviews)

Age19-24

SkinNormal

HairBlond

EyesBlue


4.0
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from

15 years ago

This product seemed to work well, I used a 10 volume developer instead of the recomended 20 or 30, it deposited nice. The consistency is very runny, therefore it is diffucult to apply without a...

About reviewer (11 reviews)

Age25-29

SkinDry, Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

16 years ago

I am a hair color addict, i usually dye my hair a different shade every month. I have tried several shades from this line, but i am in love with Coffee, the darkest shade. It comes out a dark...

About reviewer (88 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
Created with Sketch.

16 years ago

I used the mega browns in "coffee" and LOVED it. I have dark brown hair, and this is a dark brown with a red sheen. it is so pretty. When I am out in the sun it has a really nice red tint to it. I...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone

HairBrunette

EyesGreen


1.0
Created with Sketch.

16 years ago

I tend to go for rich auburn browns. I came across Truffle a level 4 color with a red/violet base. I decided to give it a try. I used a 20 vol developer. When I had rinsed the color out and I...

About reviewer (46 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


2.0
Created with Sketch.

17 years ago

I color my hair all the time, use different brands based on what color I am feeling. I generally go for brown. My hair tends to lighten with minimal exposure to the sun, and not in a good way (read...

About reviewer (18 reviews)

Age25-29

SkinAcne-prone

HairBrown

EyesBlue


4.0
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from

17 years ago

Ibought this twice and although it was easy to use and colored my hair well, I just didn't like the color. Way too orangy-red. (My sister-in-law loved it and bought some) I just couldn't find a...

About reviewer (65 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairSilver

EyesBlue


4.0
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from

17 years ago

I really like Mega Browns Chocolate alot. I've also mixed Cinnamon with Chocolate to lighten it a little and that worked very well. The only reason I am giving a 4 rating is because it is a little...

About reviewer (7 reviews)

Age44-55

SkinOther

HairOther

EyesOther