For some reason, I have a love-hate relationship with this lipstick. It's the kind of shade I either like or dislike depending on the mood or weather.
Craving is an MLBB to me. True to how users describe it, it's a pinky burst of plum. No problem with the texture and color payoff - as an amplified finished lippie, it's non-drying, glides comfortably and opaque.
This is my 2nd MAC lipstick. I had Cosmo first, and I was hoping to find another MLBB that is a little farther from the natural color of my lips (Cosmo is just one or two shades away). I was taken with the swatches I found before I bought this, I found it really pretty and seemed to work with all skintones after checking the reviews.
I have dark hair, and fair to medium Asian skin. But when I bought it, it's 30% disappointing. Sometimes, it feels like I look older/aged when wearing this shade. It's not vampy-level for me, but I just find it dark. Applying this heavily doesn't work for me. This is not a kind of MLBB I can wear all year round - it fails me during the summer months hehehe.
Don't get me wrong, my viewpoint on this shade is not an entirely negative experience. When I'm in the mood to use it, I just swipe it once on my lower lip, purse my lips together, and spread it a little with my fingers. Or I go for the "just-bitten" stained look - apply it only at the center of my lips, pat it with my finger to get that gradiation effect. I find it more appropriate to wear on rainy days and cold weather. And just like that Craving becomes the object of my affection.
Overall, if I had only discovered the glory of the luster finish earlier, I should have went for Plumful instead. It's more muted and 1-2 shades lighter than Craving, so I guess it'll work for me more. But never mind, the secret is in how you apply it.