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Alterna's My Hair My Canvas New Beginnings Exfoliating Cleanser gently removes impurities and buildup from the hair, without stripping color or natural moisture. Formulated with lemon peel extract and perlite, this powerhouse blend helps to lift away surface dirt and pollution and rejuvenate hair. Key Ingredients: Vegan Botanical Caviar: this ancient Asian super-food is known to help improve moisture retention and smooth the cuticle to add bounce, shine and strength Lemon Peel Extract: a clarifying agent commonly used to rid hair of impurities, this citrus extract is rich in antioxidants to help neutralize damaging free-radicals and alpha-hydroxy acid to lift away surface dirt and pollution Perlite: a naturally absorbent mineral known to help reduce surface toxins and excess oil while gently exfoliating to help to remove dirt and rejuvenate hair Lemon Essential Oil: used in aromatherapy to calm and refresh, this naturally antibacterial essential oil provides adds a clean, bright scent Key Benefits: Invigorates and gently clarifies Cleanses hair of impurities, dirt, oil and pollution Maintains natural smoothness and rejuvenates Safe for color-treated hair Vegan



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a year ago

New Beginnings Exfoliating Cleanser has a unique and slightly gritty texture. Has a light pleasant scent. There aren't enough scrubby granules in this shampoo to make it an effective exfoliant...

About reviewer (3557 reviews)


SkinCombination, Fair, Cool

HairOther, Straight, Fine