Feria Power Reds

I mixed my color with V48 Violet Noir, the black tones in the Violet definitely overcame the red (I was wanting a wine color,) but overall it was a nice (and shiny) finish.

I had light red hair highlights with dark blonde
Roots and some grey at my roots. Tried this color today and love it! Deep dark auburn. Gorgeous red!

Bottles and tubes were difficult to open.

I cannot tell you how disappointed I am with this haircolor. I got the red velvet and it is nothing like the box of my hair turned black. I am so upset.My original color was a sandy brown and my hair is now black I would not recommend this product.

I used power reds for probably 3 years. Loved them. About 3 months ago I bought a total of 4 boxes that didn't react when I added the ingredients. I was supposed to get a refund on 2 of them, that never arrived. I finally used one box just to see and it colored my hair cherry brown that was almost black it was so dark. I guess I have to find another color. I bought the colors at different …Read more

Very pretty color, I naturally have brown hair, I died my hair blonde, then to this color, came out like the box. I loved it, when it faded.. I bought another box.. I just finished and my hair is really dark.. more like black.. so be careful! This was a waste of my money. I should have got splat even though that’s the worst kind of dye you could get ????

I used the shade R57 through all my teenage years. I've always been a dyed redhead, more on the copper shade, until I stopped for good as it's so high manteinance it's crazy. Also, here in Italy there aren't many copper shades avaiable in drugstores, and since I always did my own colour, getting one became a progressive nightmare. But that's another story.
R57 was …Read more

I I have dark brown hair and I've bee. Wanting to try red hair without bleaching. I bought loreal feria in r48 without reading reviews. Once I got home and read reviews, almost every person said it turned there hair black with almost no red. So I was super nervous. I wanted a dark cherry red, nothing bright. I tried manic panic vampire red which was more burgundy then red and just washes out …Read more

This hair dye is awful! I used it on virgin hair that was a golden auburn color and it made it VERY dark. Unless I was in direct sunlight the red was undetectable. My hair looked "chocolate cherry" it is definitely nothing like what is pictured on the box. I had to fade it by repeatedly shampooing in burning hot water and I then put Ion brights in Red semi permanent dye over this dye to …Read more

This color comes out BLACK

this product is awful I bought the power red red velvet. wasn't even close to the color on the box half of my hair was light brown the other half was blonde and it all came out black.