59%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


4.0
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5 years ago

I mixed my color with V48 Violet Noir, the black tones in the Violet definitely overcame the red (I was wanting a wine color,) but overall it was a nice (and shiny) finish.

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown



5.0
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5 years ago

I had light red hair highlights with dark blonde Roots and some grey at my roots. Tried this color today and love it! Deep dark auburn. Gorgeous red! Bottles and tubes were difficult to open.

About reviewer (1 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairOther

EyesHazel


1.0
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5 years ago

I cannot tell you how disappointed I am with this haircolor. I got the red velvet and it is nothing like the box of my hair turned black. I am so upset.My original color was a sandy brown and my...

About reviewer (2 reviews)

Age36-43

SkinOther, Fair-Medium

HairOther

EyesGreen


2.0
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6 years ago

I used power reds for probably 3 years. Loved them. About 3 months ago I bought a total of 4 boxes that didn't react when I added the ingredients. I was supposed to get a refund on 2 of them, that...

About reviewer (1 reviews)

Age44-55

SkinOily, Fair

HairBrown

EyesBlue


4.0
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6 years ago

Very pretty color, I naturally have brown hair, I died my hair blonde, then to this color, came out like the box. I loved it, when it faded.. I bought another box.. I just finished and my hair is...

About reviewer (1 reviews)

Age19-24

SkinNormal, Tan

HairRed

EyesBrown


4.0
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8 years ago

I used the shade R57 through all my teenage years. I've always been a dyed redhead, more on the copper shade, until I stopped for good as it's so high manteinance it's crazy. Also, here in Italy...

About reviewer (120 reviews)

Age25-29

SkinDry, Fair, Cool

HairRed, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

8 years ago

I I have dark brown hair and I've bee. Wanting to try red hair without bleaching. I bought loreal feria in r48 without reading reviews. Once I got home and read reviews, almost every person said it...

About reviewer (3 reviews)

Age25-29

SkinOily, Fair-Medium

HairBlack

EyesBrown


1.0
Created with Sketch.

8 years ago

This hair dye is awful! I used it on virgin hair that was a golden auburn color and it made it VERY dark. Unless I was in direct sunlight the red was undetectable. My hair looked "chocolate cherry"...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesHazel


1.0
Created with Sketch.

8 years ago

This color comes out BLACK

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


1.0
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from

8 years ago

this product is awful I bought the power red red velvet. wasn't even close to the color on the box half of my hair was light brown the other half was blonde and it all came out black.

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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9 years ago

One of the better ones. last for just about estimatically eight weeks, not two for four, very multi-demensional, I got many complements finally I go the red that I wanted less orange tones, I did...

About reviewer (448 reviews)

Age25-29

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


3.0
Created with Sketch.

9 years ago

I am naturally a brunette. A couple of years ago, I went red just for something different. After I grew bored, I went back to my natural color. Recently, I decided to go red again. But, I...

About reviewer (4 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlack


4.0
Created with Sketch.

9 years ago

I used this product in R68 with good results. The colour was a true red comparable to what was depicted on the box. I will also note that my hair was coloured copper red prior to applying this dye....

About reviewer (13 reviews)

Age30-35

SkinCombination, Fair

HairBlack

EyesBlue


2.0
Created with Sketch.

9 years ago

As a natural dirty blonde, I usually dye my hair a medium warm auburn color. A week before my prom last year I bought R68 Rich Auburn True Red thinking it would be a little redder than my usual...

About reviewer (9 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBrown, Wavy, Medium

EyesGreen


1.0
Created with Sketch.

9 years ago

I am a natural redhead. It's a medium color and has moved more to brownish auburn as I get older. This being said as I had started getting grey areas, and only I noticed them, I would dye my...

About reviewer (1 reviews)

Age30-35

SkinOther, Fair

HairRed

EyesBlue


2.0
Created with Sketch.

10 years ago

Red Velvet...the only positive I can say is that the oil was nice along with the shampoo and conditioner. It dried out my hair horribly. I started out with a faded red and bought this to do a touch...

About reviewer (36 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBlond, Curly, Fine

EyesBrown


3.0
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from

10 years ago

Hair dyes are either a hit or miss. This one worked well for me but I didn't like the way it made my hair feel.

About reviewer (48 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


1.0
Created with Sketch.

10 years ago

The moment i saw this hair dye i completely fell in love with it because its only been like forever since ive been looking for this color so i was excited to know i was gonna have this hair...

About reviewer (1 reviews)

Age19-24

SkinOily, Tan

HairRed

EyesBrown


1.0
Created with Sketch.

10 years ago

WISH THERE WAS A '0' RATING CUZ THS ONE GETS IT DOESN'T DESERVE THE 1!!!!! I was sooooo EXCITED to the max when I found the loreal feria red velvet power red color. The picture on the box is so...

About reviewer (1 reviews)

Age25-29

SkinDry, Olive

HairBrunette

EyesGreen


1.0
Created with Sketch.

10 years ago

Performance wise I have to give this product a good review because it did make my hair red, however, it made it really red and purple with some pink thrown in the mix. Every time I washed it the...

About reviewer (184 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen