I do not understand this product. It's billed as an eye -makeup remover, but it has to be "activated" with water, which turns it into pretty much any old cleanser. Because of the foaming quality, it's really hard to limit the application to just the eye area. So in my experience, it just turns out to be a regular ol' face wash.
In terms of performance, I rate this very poorly. If you have any kind of serious eye makeup on, this is not going to remove it completely.
It does look kinda cool, because the package is clear and you can see the bubbles in the transparent gel. But overall this is a product that is awkward to use, ineffective, and not particularly cheap. I like some H20 products but would never buy this twice.