I am actually totally against shimmer BUT this is brilliant. I am arround NC 20 and I like to wear bronzer but found that most matte ones were quite heavy pigmented (at least for my taste) and a bit blotchy when it comes to blending. This one however is quite sheer, and yes some people pointed that out as a negative, but I really like that. I feel that through the sheerness you can get a really nice glow without obviously wearing bronzer. Yes it contains shimmer but I find it a lot less obvious or gritty as the shimmer in other bronzers. I guess its a little light for darker skin tones but perfect for us palies. Another thing is that lasts really well on my skin. I don't really care for fancy packaging, but I love that it comes with a mirror inside as some others do not. I would recommend It and I will repurchase when I run out of it. EDIT: It doesn't really do a 10 hour day in the summer, shimmers stays, color doesnt.. I now prefer the Chanel Soleil tan de Chanel in Desert Corail...