This cleanser is our HG. I have used it for about 5 years, and just love it. It realy cleans without stripping my skin. It is a milky, moisturizing cleanser, but does not make me break out. The most awesome thing about it, is that it is the ONLY cleanser that I have ever found that I can use to remove my eye makeup. I know there ore others, such as Philosophy Purity, that make the claim, but are still a little irritating. With this Zia cleanser, I rub it into my eye makeup just like the rest of may face, in the shower. Not only is there no irritation, but there is no oily film covering my eyes. My teenage son also uses this, and does not break out. As a matter of fact, his break outs have stopped since he switched from Cetaphil to Zia.
**Update (10/17/2007)**This product and packaging have been "improved". The packaging is worse now than it was. I like to store it in the shower upside down, so the product is ready to dispense. With this new twist top, the cap collects water unless standing right side up-not good. But the real disappointment is in the reformulating of the product itself. The thing is Zia has removed the parabens, but what have they added? Whatever it is, it burns the heck out of my face. My son said the same thing, and I had not mentioned it to him, so we both feel it. I have contacted the company twice, and they have not replied. I will continue to use this but only to remove my eye makeup. I am on a search for a new cleanser.