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4.0

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365 reviews
78%
would repurchase
3.9/5
package quality

price range

Reviews


3.0
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28 days ago

I would NOT use this again on my own hair (which was improperly colored to orangey, and then NOT fixed by a good colorist--not fixable by Shimmer Lights at all, either--that bad,) but it is the BOMB to use on brassy (clip on) natural hair extensions which are too bright and then followed by a good conditioner. I would much rather use and experiment on purple shampoos and toners on extensions than …Read more

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About reviewer (51 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesHazel



3.0
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7 months ago

It eliminates brass like it promises but its SO drying just not worth it. I box dye my naturally light brown hair to an ash blonde which makes my hair a bit dryer and more fragile so this drying formula leaves it feeling FRIED. Once my hair dries after I use this it looks like a broom cuz it's just so straw like. Will have to find a better toning shampoo :(

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About reviewer (169 reviews)

Age

SkinSensitive, Fair, Not Sure

HairBrown, Other, Other

EyesBlue


1.0
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Oct/31/2018

Do not use this shampoo!! I was using this shampoo for 6 months and it left horrible buildup on my scalp and hair! I went to the salon today expecting to get my hair coloured and my stylist said that my hair could literally catch fire from the buildup mixed with the chemicals from the hair dye and that I would have to sign a waiver. She had to cut inches off of my hair to help save it, wash it 3 …Read more

1 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinOther, Fair-Medium

HairBrunette

EyesBlue


1.0
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Sep/02/2018

this smells like the worst 1970's Avon perfume. It gave me a headache and it lingers all day. To make matters worse the conditioner is like purple water.

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About reviewer (74 reviews)

Age44-55

SkinVery Oily, Fair, Not Sure

HairBlack, Other, Other

EyesGreen


1.0
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Aug/22/2018

If u r using product and notice that ur hair is shedding more, it's the shimmer lights. I didn't link it to my hair shedding at first. But then I remember when I brought it that the clerk told me to only use a tiny amount because it is harsh on the hair. And sadly, I didn't think about it until my hair was already thinner. Now I have to find a product to restore.

Stop …

1 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age56 & Over

SkinCombination, Medium

HairGrey

EyesBrown


4.0
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Apr/16/2018

This was my first ever purple shampoo. I was impressed by it, especially for such a great price. Decently pigmented, does the job but it smells icky. Have tried better products since though.

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About reviewer (14 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue


5.0
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Mar/18/2018

I love this shampoo and the conditioner even better. I even love the seriously strong smell, although i’m 37 and it reminds me of something really strong my mam would use back in the day. If your not one for strong perfume smells your not going to like this but people compliment me on what perfume im wearing and i tell them its the purple shampoo on my hair lol. However, I have friends that use …Read more

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About reviewer (14 reviews)

Age36-43

SkinOily, Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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Sep/08/2017

This shampoo STINKS. it is awful. The smell reminds me of an old lady talc and overpowering old lady perfume. My boyfriend was disgusted by the smell in my hair. It is also MEGA DRYING. It doesn't matter how long I leave it in, it dries my hair out and it doesn't really tone it very well. I do not recommend at ALL. DO NOT BUY.
If you want a good toning shampoo try ion purple …
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3 of 7 people found this helpful. Did you?

About reviewer (92 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairOther, Wavy, Fine

EyesGreen


4.0
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Jul/18/2017

This shampoo IS strongly scented and anyone who has ever used it will tell you they smell your "purple shampoo." It is also somewhat drying and your hair will likely tangle like crazy so be prepared to use a good leave-in conditioner. That being said, it is the BEST shampoo for brassy hair out there, none of the higher-end shampoos even come close to the brass-busting this shampoo and …Read more

6 of 6 people found this helpful. Did you?

About reviewer (24 reviews)

Age56 & Over

SkinCombination, Fair, Neutral

HairBlond, Straight, Medium

EyesBlue


5.0
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Jun/28/2017

I didn't expect to love this as much as I do.
I always heard this shampoo was super drying, so I never used it.
I got some from a friend and decided to try it.
It's the most pigmented purple shampoo I have tried! I've tried several from Matrix to Joico, and this eliminates brass the best. It doesn't seem to dry out my hair anymore than other purple …
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1 of 1 people found this helpful. Did you?

About reviewer (120 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBlond

EyesBlue





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