Aubrey Organics GPB Conditioner

Aubrey Organics GPB Conditioner


145 reviews

77% would repurchase

Package Quality: 3.5

Price: $$$

Package Quality: 3.5

Price: $$$

Not tested on animals


Aqua, cetyl alcohol, alcohol denat. (38b, lavender*), aloe barbadensis leaf juice*, triticum vulgare (wheat) germ oil, milk protein, glycerin, myroxylon pereirae (balsam Peru) oil, rosmarinus officinalis (rosemary) leaf oil*, brassica campestris/aleurites fordi copolymer, citrus grandis (grapefruit) extract, salvia officinalis (sage) oil*, glycoprotein, tocopheryl acetate, hamamelis virginiana (witch hazel) water, equisetum hyemale (horsetail) extract, tussilago farfara (coltsfoot) leaf extract, urtica dioica (nettle) extract, ascorbic acid, glycine soja (soybean) oil, daucus carota sativa (carrot) root extract, beta-carotene. *Organic

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on 2/12/2015 2:11:00 PM

Age: 36-43

Skin: Combination, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

For those who may not be aware, Aubrey Organics changed their formulas and packaging last year. Some formulas received slight changes, others larger ones. This is not to be confused with when they changed their ingredient labels, fully disclosing ingredients with the proper language to adhere to industry standards, in 2012. This time the formulas themselves really are different.

The GPB protein conditioner, which used to be one of my favorite conditioners, supposedly was one of the ones where the changes were small, but the end result seems quite different to me, and does not work as well on my fine, wavy hair. It says they kept the classic scent, but it's a slightly different scent. The color and texture are not the same, it's a little darker/ more yellow, not as shimmery/pearly, and slightly less dense with almost a gel like texture to it. It does not spread through my hair as nicely as the old formula, and doesn't detangle or condition as well. When dry, my hair feels a little tangled and does not look as shiny as with the old formula. I'm very disappointed with the changes made to this classic, cult favorite conditioner. :(

Edit 5/19/17- the company reformulated the conditioners once again. Shea butter is way up on the ingredient list now, and it's thick and buttery and not suitable for fine hair. Makes my hair dull and frizzy, yet weighed down. The scent is vanilla balsam. Several other conditioners that I used to like are now full of shea butter also and I can no longer use them. It's a travesty what they did to these conditioners :(

9 of 9 people found this helpful.

on 12/10/2014 6:32:00 AM

Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

Totally lovely with silky voluminous hair and non greasy scalp. A bit pricey but worth it

Age: 25-29

Skin: Combination, Fair, Not Sure

Hair: Blond, Wavy, Medium

Eyes: Grey

A month or so ago I went out to the health food store and bought this and a sulfate free shampoo. I've been gradually getting sick of using skin and haircare products that only give the facade of health without actually nourishing or caring for your hair as they claim, possibly even causing damage. I was concerned that with my dry, damaged and processed hair, it would take a long time to adapt to a cone-free conditioner. I thought of this as a long term decision, with a likely adaptation phase during which my hair would look like crap without all the typical ingredients that have always masked its natural state.
Anyways, this was not the case. As soon as it dried after the first use, my hair - even my ends, which were in desperate need of a trim, felt soft and silky. I was impressed. The Aubrey GPB conditioner does not have as much slip as the typical drugstore conditioner, so it feels like it's not doing a whole lot when you put it on wet hair. Resist the urge to put on more of it than you normally would. I did this once and my hair did get greasier faster than usual. It's on there, even if it doesn't have the normal slippery feeling in the shower that cone conditioners do.
Overall, this stuff has straight up changed my hair texture for the better. It has more volume, and my natural waves have been returning. It's hard to describe how exactly the way my hair feels now differs from how it did when I was using the typical cone conditioners, but basically it makes sense to me now that my hair was coated in and weighted down by cones before. And, yeah, my biggest concern that this or any cone-free conditioner would not mask the dryness and damage the way the usual conditioners do was all for naught. It looks and feels just as healthy, but I can only assume it's not being "masked" now; it looks and feels good because I'm actually putting good stuff on it.
As for the smell: some people seem not to like it. It's rich and woodsy, and not hugely feminine compared to some of the clean, floral scents some may be used to from drugstore conditioners. It does linger after the shower. I personally like the smell, and my SO likes it on both himself and me, in case someone's worried it'll be man repellent. It's not bad, but it is different and I'm not surprised some people aren't a fan given that its woodsiness isn't exactly what we've come to associate with the smell of "clean", like for example how my old Dove conditioner smelled like fresh laundry. I'm personally a fan of warm, rich scents like amber or musk, so to me this only complements some of the other products I use.
The price: at my local health food store, it's about $14 CDN for a small-ish bottle. Not cheap, but not ridiculous. If you look around online you'll find better deals.
Bottom line: if you're reading this researching cone-free conditioners to start on, this is a good choice. I thought I'd probably be going through a few before I landed on one that works, but I've already purchased a backup bottle and have no interest in trying out different conditioners. This one does everything I want it to, and it's nice to know every time I put it on in the shower that I'm actually doing something good for my hair.

4 of 4 people found this helpful.

on 4/26/2014 9:57:00 PM

Age: 30-35

Skin: Very Dry, Fair, Neutral

Hair: Brown, Curly, Other

Eyes: Brown

Tried this based on the rave reviews here as well as the safe ingredients in it. My hair is curly and relatively dry, definitely requiring a decent conditioner to detangle and help it keep what moisuture it has. Unfortunately, this seemed to dry my hair, taking what little shine it has. It also didn't help much with tangles. The smell, as others have noted, is hard to miss. It is sort of pine-like and it does linger. I could get past that, though, but it's worth mentioning. The packaging is ugly (dated? or was it always ugly?), which really isn't relevant but just sort of interesting. Price (seems to be $8-$12) is pretty middle of the road, though a bottle doesn't seem to last as long as others and the product isn't good, so it's not a great value. 2 stars instead of 1 since it has benign ingredients.

on 4/26/2014 9:48:00 PM

Age: 30-35

Skin: Combination, Fair-Medium, Warm

Hair: Brunette, Straight, Fine

Eyes: Brown

I bought this conditioner and matching shampoo based on the reviews and was really excited to try it because that's exactly what my hair needs...moisture and protein. Used it ones and was ready to return it because of the fragrance but I had to keep it because Vitamin Shoppe doesn't do returns. I decided to give it another chance because the reviews are great. I just finished the bottle which didn't take too long, maybe 6-7 washes, made my hair hard to comb through and didn't notice any difference at all. I really really can't stand the fragrance either...

Age: 19-24

Skin: Acne-prone, Fair-Medium, Not Sure

Hair: Black, Straight, Medium

Eyes: Brown

Hands down, all-time favourite natural conditioner. My damaged hair responds well to the GPB formula because it needs both moisture and protein to help repair its dry, fragile strands. It costs about $12 at my health food shop of choice, and lasts me several months with hair that is just below shoulder length. Although initially this conditioner was relegated to the back-shelf due to its fragrance, I now weirdly enjoy its light herbaceous scent!

My one slight con is that the dispensing cap can get bogged down by the product itself. When it doesn't dispense efficiently, I have to take a toothpick to clean out whatever product has coagulated in the cap... it's just a little bit annoying, but nothing to stop me from repurchasing.

2 of 2 people found this helpful.

on 10/9/2013 5:36:00 PM

Age: 30-35

Skin: Combination, Other, Not Sure

Hair: Blond, Other, Other

Eyes: Hazel

I have tried soooo many conditioners out there as my hair tangles easily and are pretty dry on ends..The shop person in the NYC Wholefoods gave a sample and when I got home to Europe I tried it! This is one of the best if not the best conditioner out there. it even makes my blonde hair lighter and every one is asking what I am using! Simply MUST HAVE product!

1 of 1 people found this helpful.

Age: 30-35

Skin: Sensitive, Dark, Warm

Hair: Brown, Kinky, Fine

Eyes: Brown

So the price isn't bad - not cheap, but it's a decent-sized bottle. The balsam scent is ok and doesn't linger through my leave-in/styling products. It has a thick, pearly-looking texture that distributes easily through hair and penetrates after a few minutes if you're looking for a quick dose of conditioning. GPB does what it says - balances. It leaves my hair smoother, better able to retain moisture, soft, and fluffy (not frizzy). I found it a better protein/moisture balance than Giovanni's 50/50. In terms of results, it reminds me of Aveda's Damage Remedy without the silicones. My damaged ends felt so much better and my curls were springier after the first use.

I first tried this a pre-poo deep conditioner according to the directions on the bottle. I applied to dry hair, covered with a plastic cap, and left it in for a half hour. When I took off the cap, I knew it was going to be good. My curls were springy and detangling was a breeze. I combed it through and there were hardly any strands left in the shower or in my comb. When I rinsed and shampooed, my hair felt so soft and full. I didn't even need to follow up with a moisturizing conditioner.

Consistent use of this conditioner as a pre-poo or rinse-out has helped a lot to reduce my single strand knots and restored strength to my color-treated, fine, natural 4b/c ends. I have the type of hair that breaks if you just look at it wrong and this has changed my hair for the better.

3 of 3 people found this helpful.

on 9/28/2013 4:42:00 PM

Age: 36-43

Skin: Acne-prone, Medium, Neutral

Hair: Other, Wavy, Medium

Eyes: Blue

Now why on earth have I never reviewed this product before? Been using it for almost two years. Sometimes I can find it at the local health food store but I usually have to order it off Amazon. For me this conditioner has the perfect blend of moisture + protein to restore life to my hair. It smooths out the rough damaged parts, cuts down on frizz, adds moisture.... And does all that without weighing down the parts of my hair that don't need all that extra help! The sent is more medicinal then aromatherapy, but for results like this I will hold my nose and deal with it. I even make sure that I have a backup bottle on hand before I run out of a bottle...that's how much of the staple this is for my hair!!

on 6/28/2013 11:27:00 AM

Age: 30-35

Skin: Acne-prone, Fair, Neutral

Hair: Blond, Straight, Fine

Eyes: Green

I was blinded by the phenomenal herbal fragrance. My GOODNESS. It smells like sweet balsam, so delicious!! Worked awesome the first time I used it on my fine, porous hair- accented my natural wave, even!- but after 4 or 5 uses, started making my hair sticky, dry and dirty looking at the scalp. Odd, since I avoid my scalp when conditioning... Also caused some serious neck and back acne to crop up that I'm still trying to get rid of... Tried to use it as a shaving lotion (since the smell alone accounts the 2 lippies I'm giving this) but wound up with a rashy mess. All-natural hair products, I really want to like you, but you really don't seem to like me!

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