This was my HG bronzer 10+ years ago (see review below, my opinions still hold true) and I recently rediscovered when EL relaunched it as part of their Bronze Goddess Collection for Spring 2013. It's the same formula/ingredients as the previous incarnation (thankfully!), but it now comes in 4 shades: Light, Medium, Medium Deep, and Deep. The shade names are misleading, though, because they don't go from light-to-dark. Rather, the difference between them is undertone: Light is peachy, Medium is rosy, Medium Deep is yellow, Deep is red-bronze. For example, I thought I would wear Light since I have a light skintone (MAC NC20), but after chatting with an EL MA and having her explain the color-system, she then tested a few shades on me and Medium was perfect for my skintone. FYI, for those that were fans of the previous Matte Bronzer, the shade Medium is the same. I was informed of this both during a Live Chat on EL.com and by the EL MA. Although, I no longer have my old compact to compare the two. I also love the new compact, which has an elegant tortoise shell pattern.
Bronze Goddess Powder Bronzer (from EL Customer Service, 2013):
INGREDIENTS: TALC [] C12-15 ALKYL OCTANOATE [] ZINC STEARATE [] C9-15 FLUOROALCOHOL PHOSPHATE [] METHYL METHACRYLATE/GLYCOL DIMETHACRYLATE CROSSPOLYMER [] ALUMINA [] LAUROYL LYSINE [] PENTAERYTHRITYL TETRAETHYLHEXANOATE [] CAPRYLYL GLYCOL [] WATER\AQUA\EAU [] BISABOLOL [] PANTHENYL TRIACETATE [] HEXYLENE GLYCOL [] BHT [] POTASSIUM SORBATE [] PHENOXYETHANOL [] FARNESYL ACETATE [] FARNESOL [] [+/- MICA [] TITANIUM DIOXIDE (CI 77891) [] IRON OXIDES (CI 77491, CI 77492, CI 77499) [] YELLOW 5 LAKE (CI 19140) [] CARMINE (CI 75470) [] ULTRAMARINES (CI 77007)]
My original review from 2002:
This is a fabulous bronzer for fair to light-medium skintones! Non-orangey and leaves a matte, yet ever so slightly glowy finish. Oil-free and a great option for acne-prone and oily/combo skins. It's Sage "safe", meaning it doesn't have any known comedogenic ingred. that could cause zits. It comes in a cute and huge compact w/ brush. I strongly rec. this bronzer to any and all light skinned gals! Finally...a bronzer for US!!!