To me, this is a regular body lotion, nothing to be crazy about and nothing that makes me want to repurchase it (I've gone through my bottle). I moisturize my whole body after every shower and I'm a plus size so I need a lot of lotion lol, so I have tried many many lotions in my lifetime, as you can see in my reviews, and this one really doesn't do anything special.
The lotion is on the thin side and spread easily, so you do not need a lot of it to cover your whole body, and the bottle will last a while. The price is not too expensive, and the smell is nice, strong at first but doesn't really linger on the skin. The lotion is absorbed by the skin and doesn't leave a film on it, but you have to rub it a while to make all the white disappear, so if you're in a hurry, that's not the best. I didn't see any firming effect and I started the gym back in the same time I started this lotion, so I should've. Also, in the summer it's really too heavy to wear when it's hot and humid outside, even if the lotion look thin and light. I agree with someone else that it kind of melt of the skin.
All-in-all, it's an ok moisturizing lotion that doesn't disturb my sensitive skin, but that's it.