I ve been using this soap a forever. As long as I Can remember. I am a 3rd Generation Dove user. My grandma(rest in peace...) always used the pink one :-) my mom uses the sensitive skin version, and I use either the pink one because it reminds me of my grandma or I use one of the newer scented ones....I love the winter versions and the pistachio cream, the Shea Butter version, they are all great.
This bar of soap is priced at a great value, it has excellent longetivity, and it doesn't dry out. In the 90s, they did an experiment where they left a bar of Dove and a bar of some other soap in the shower for a week. The regular bar of soap was cracked and dried out. The dove still looked normal.
It's a good bar of soap that's a classic, it's stood the test of time, and it's always been recommended for those who have sensitive skin. My little 22 yr old brother has used this since he was a little boy because he has super sensitive skin.... great soap!!!!! I will be using it forever!!! It kept my grandma young looking up until the day she passed on. I hope I ll stay young looking as she did as I age :-)