100%
would repurchase
4.9/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

2 months ago

Shook. No other way to describe this. I’ve been dabbling with this brand—trying a gloss here, a pencil there…all were nice. I wanted to find an inexpensive foundation I could wear to work, that...

About reviewer (211 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen



5.0
Created with Sketch.

2 months ago

I don’t always wear liquid foundation but when I do… Love this gem; cheap enough to grab a couple or more to get your perfect shade (unfortunately few on the deeper side.) The bottle/pump feel very...

About reviewer (690 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairRed, Curly, Fine

EyesGreen


4.0
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10 months ago

A nice middle-of-the-road foundation that is neither drying or glowy. You can't beat the price point. It is long-wearing on me like ELDW but is less drying.

About reviewer (32 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


5.0
Created with Sketch.

10 months ago

This is fantastic! It's an incredible foundation at any price point. Looks skin like and has excellent coverage! It also last a good 8 to 10 hours depending on how you prep. HIGHLY RECOMMEND!

About reviewer (46 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
Created with Sketch.

2 years ago

For me this foundation is PERFECT. The bottle, the texture, the coverage, the wear - perfection. I'm a long-time mineral makeup wearer but when I want to look PERFECT, this is the foundation. ...

About reviewer (487 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairSilver, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

2 years ago

I absolutely LOVE Believe Beauty products, especially this foundation! I've used it ever since Dollar General first launched the cosmetic line, and I've continued to repurchase. It's packaged in a...

About reviewer (6 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
Created with Sketch.

2 years ago

I got this foundation in the shade Linen, which is the lightest shade. It’s a decent match, the undertone is more neutral, but I can pull it off. For reference, I’m warm-toned/yellow leaning; and...

About reviewer (61 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown



5.0
Created with Sketch.

2 months ago

Shook. No other way to describe this. I’ve been dabbling with this brand—trying a gloss here, a pencil there…all were nice. I wanted to find an inexpensive foundation I could wear to work, that...

About reviewer (211 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen



5.0
Created with Sketch.

2 months ago

I don’t always wear liquid foundation but when I do… Love this gem; cheap enough to grab a couple or more to get your perfect shade (unfortunately few on the deeper side.) The bottle/pump feel very...

About reviewer (690 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairRed, Curly, Fine

EyesGreen


4.0
Created with Sketch.

10 months ago

A nice middle-of-the-road foundation that is neither drying or glowy. You can't beat the price point. It is long-wearing on me like ELDW but is less drying.

About reviewer (32 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


5.0
Created with Sketch.

10 months ago

This is fantastic! It's an incredible foundation at any price point. Looks skin like and has excellent coverage! It also last a good 8 to 10 hours depending on how you prep. HIGHLY RECOMMEND!

About reviewer (46 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
Created with Sketch.

2 years ago

For me this foundation is PERFECT. The bottle, the texture, the coverage, the wear - perfection. I'm a long-time mineral makeup wearer but when I want to look PERFECT, this is the foundation. ...

About reviewer (487 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairSilver, Wavy, Medium

EyesBrown