I love Bumble and Bumble! I was planning on trying a bunch of their different shampoos and conditioners(hey, I'm a product junkie, especially when it comes to B&B) but I like this so much I may just get a liter of it instead. I have dry hair that has highlights(from six months ago) and is heat styled on a daily basis. So I need something pretty moisturizing. No, this is not as rich as a masque. That is why it says 'conditioner' on the packaging instead of 'masque'. If you're looking for a masque, I love the Creme De Coco one from B&B. But for a regular conditioner, this does fine(though I personally use leave in cream after conditioning always). For how moisturizing this is, it is also very lightweight, which is nice on my somewhat fine hair. Maybe if you have thick unruly hair this wouldn't do much for you, but it works great on my hair. I was initially reluctant to buy it as I go through conditioner very very quickly, and at $25 a pop that can get quite expensive. But so far I'm finding that I don't need that much of this to do the job. I don't know whether that is due to the quality of this specific conditioner or if I was just over applying previous conditioners and never knew it. This stuff seems to be very easy to spread through my hair though, so maybe it is at least partly the conditioner itself. Anyway, I also just adore the smell of Super Rich. I'm thinking I will buy the corresponding shampoo and mask instead of trying some other B&B products because of the smell. I do love the scent way better than that of Creme De Coco. How to describe how this smells? Well it's light and kind of... floral? Very fresh and pleasant, it's sort of ineffable. A bit like gardenias or something but not quite. I'll be interested to see if this improves my hair long term. I've only used it a few times, but my hair seems like it's been less dry lately and shinier.
EDIT: had to knock off a star because I found a shampoo and conditioner that blows this one away: Living Proof PHD Conditioner & Shampoo. Sorry, Bumble and Bumble, I still love you!