I was tempted into buying these because 1. they seemed really innovative, 2. I don't highly pigmented blush, and 3. true mauve blushes are difficult to find. I first got She's Seductive (a mauve-y plum), and later purchased She's Passionate (a lovely, neutral-leaning-cool pink). I love them, which surprises me, because I no longer wear powder blush much (creams and liquids are much more flattering to aging skin). This is the blush you can't overdo--it's designed to be that was, and it's quite firmly packed--no kickup when picking up color with a brush. I have to agree with many reviews I've seen around the web--ignore any swatches you see because they don't swatch (I tried with a sponge-tip shadow applicator--almost nothing swatched onto my hand)--kind of like eyebrow pencils. But on the face, it gives a gorgeous glow without shimmer or glitter, and seems to meld with the skin after a few minutes to create a seamless, healthy, natural blush (or flush, if you layer). The only thing I can compare the finish to is my HG Chantecaille Cheek Gelee in Happy (which has shimmer), and I'm astonished that a powder blush can give a finish like this. I'm NW 15-20, and I didn't need to overload my brush to get color on my cheeks, and once on, it blends beautifully. The compact is a mirror-finish gold (quite elegant), snaps shut securely, provides a large product surface to get your brush into, and has a large mirror inside the lid. (I'm not into packaging, but this is very nice and, I think, would be okay to carry in a purse.) This product is very different from any other powder blush I've ever tried, and there have been many. It lives up to its claims. IMO, this is *the* innovative product of the year, and may end up being my favorite powder blush ever. I would repurchase (and have bought She's Passionate for my niece because classic, subtle makeup is her style, too).