92%
would repurchase
4.7/5
package quality

price range

Reviews

Reviews


5.0
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a year ago

I bought this in Taupe I have light cool toned blonde hair, green eyes, and with very cool brows this matched perfectly. What I love about this product is it fills my brows but they look natural....

About reviewer (1107 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen



3.0
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3 years ago

I got the shade dark brown. It gives my brow the tiniest bit of color and hold, but the hold goes away after a few hours. Formula is watery so it's easy to work with. I'm looking for something a...

About reviewer (9 reviews)

Age25-29

SkinOily, Medium

HairBlack

EyesBrown


5.0
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3 years ago

This is my FAVOURITE new brow gel, its better than the glossier one and so affordable. it leaves a really natural cute look I totally recommend!

About reviewer (45 reviews)

Age19-24

SkinDry, Fair

HairBlack

EyesHazel


4.0
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4 years ago

I love this brow gel, it fills in the brow while locking them in place. It is a good all in one type of product if you are someone who doesn't use brow pencils. However, none of the shades match my...

About reviewer (246 reviews)

Age19-24

SkinVery Dry, Fair, Cool

HairBlond, Curly, Other

EyesBlue


4.0
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4 years ago

So far am loving this. I’m just toning down a few silver hairs growing in brows and this does the job-doesn’t cover completely but definitely tones them down and looks completely natural. I have...

About reviewer (108 reviews)

Age56 & Over

SkinOily, Fair-Medium

HairBlond

EyesHazel


5.0
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4 years ago

Perfect dupe for boy brow but so much less expensive. Great for everyday makeup when you want your brows to look groomed and tamed without looking too overdone

About reviewer (43 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


5.0
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from

4 years ago

This is brilliant for day to day makeup. It goes on so quickly but makes my brows look so groomed. I really hate heavy, overdone eyebrows and this passes the natural test for me. I was going to...

About reviewer (49 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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4 years ago

Boy oh boy is this the perfect dupe for Boy Brow or what !!! $3.00 and it is exactly the same as Boy Brow. Actually I find Wow Brow holds much better and the pigment is more intense. I’m always...

About reviewer (243 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBlond

EyesBlue


5.0
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4 years ago

The one thing I will say as a major con is...this needs more shades!! Nonetheless, I was recommended this product and I’m so happy to know about it! It is cheapppp and works so well. Why spend 20+...

About reviewer (119 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Other, Other

EyesBlue


5.0
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4 years ago

The absolute best!!!!! I prefer this to the glossier version, which I tried first. I have dark brunette brows but I like to use wow brow in taupe. It lightens them slightly but looks completely...

About reviewer (248 reviews)

Age36-43

SkinSensitive, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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4 years ago

Me: never used a tinted brow gel before. Thin, blonde brows. Result: Wow indeed, I now have full, sculpted, thick brows & I look so much better. The added fibres really give my brows some oomph,...

About reviewer (127 reviews)

Age44-55

SkinVery Dry, Fair

HairBlond

EyesGreen


3.0
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4 years ago

I have reasonably full brows that I tint dark brown on a regular basis, but fine brow hairs that tend to droop and grow slightly downwards, and they're pretty stubborn. The main thing I want from a...

About reviewer (92 reviews)

Age36-43

SkinAcne-prone, Fair, Warm

HairBrown, Wavy, Fine

EyesBlue


5.0
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from

4 years ago

this is a really nice brow gel. keeps the brows in place without making them look a little funny. the applicator is small and easy to use. the packaging is very sleek and easy to carry around...

About reviewer (203 reviews)

Age19-24

SkinDry, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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5 years ago

Taupe is a great light color for natural blondes. It doesn't pull warm at all but isn't ashy either. It the quickest and most effective way I've ever found to put natural looking brows on my...

About reviewer (13 reviews)

Age30-35

SkinOily

HairBlond

EyesBlue


4.0
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5 years ago

Similar to the essence make me brow gel but I prefer e.l.f.’s as it is isn’t as gloopy when you pull the wand from the tube. There are some fibers in the gel but nothing excessive. I purchased...

About reviewer (1140 reviews)

Age44-55

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

5 years ago

My go-to brow gel. I love the fibers in this. Makes my brows look fuller while holding the hair in place. The wand is the perfect size. The price is amazing. The colors are also on point.

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesGreen


5.0
Created with Sketch.

5 years ago

Love this! I am a fan of essence brand ‘make me brow’ and this is just like that product. Small brush, cheap, and the shade ‘neutral brown’ is a great neutral brunette with no red. I don't have...

About reviewer (489 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


5.0
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5 years ago

This stuff is amazing !! It sets my brows and love the little brush on it.

About reviewer (171 reviews)

Age36-43

SkinOily, Medium, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
Created with Sketch.

5 years ago

This is my go to, everyday brow gel. My natural brows have pretty good thickness but they are light brown and lacking in definition. I use the shade "neutral brown" and it's only slightly darker...

About reviewer (15 reviews)

Age30-35

SkinNormal, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesHazel


3.0
Created with Sketch.

5 years ago

I really like this. I have dark brows and I purchased the shade taupe. It's perfect for my brows. It fills in sparse areas but doesn't make them look ridiculously dark or give me mean brows lol. It...

About reviewer (552 reviews)

Age30-35

SkinOily, Fair, Warm

HairBrunette, Straight, Medium

EyesBrown