Edit: I knocked this down two lippies. Within a couple weeks, this gets incredibly goopy on the wand when pulling it out of the tube, and it's almost impossible to wipe it off without wasting a ton of product. But if you don't wipe it off, you'll have globs of mascara on your lashes. It still builds volume and looks nice after some damage control, but I'm looking for a one-and-done type of thing, not a mascara that requires q-tips and micellar water to clean up after application. I don't know if it's the packaging or the formula causing the issue, but it's really disappointing, since it started out as such a great mascara for me. Back to CG Exhibitionist, I guess!
I really enjoy this mascara! One coat gives me natural-looking, fluttery lashes. Two coats brings them into baboom territory. I don't even feel I need to curl my lashes when I wear this; it does the job for me. I max out at three coats because I don't want it to get clumpy, but even at three coats it still gives me those wonderful doe eyes that I so crave from a mascara. This has definitely topped Better Than Sex, Lash Warrior, and Exhibitionist for me.
The wand is a little spikey, but that's to be expected from a plastic brush. I like the separation that I get from this wand, and it really grabs even the weird lashes on the outer corner of my eye that seem to dodge every other mascara wand on the planet, so it gives me a nice fanned out look. The packaging also feels secure, even if it does look a bit tacky and cheap.
The formula is wet, but not gloopy at all. I usually steer clear of wetter formulas, since they rarely do more than darken my lashes and stick them together. This is definitely an exception; I actually find this formula to build beautifully and never looks tar-like.
It's $11, which is creeping up there in terms of drugstore mascaras, but it's still half the price of Better Than Sex, so I'll take it. It's a great, vegan mascara that doesn't flake or smudge, and I'll definitely be repurchasing.