68%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


3.0
Created with Sketch.

11 years ago

I'm if-y on this product... I got it at Walmart for 97cents with the $4 off coupon. The packaging said Plum for brown eyes, so I picked it up. The color is very pretty- like a deep sparkly purple...

About reviewer (70 reviews)

Age19-24

SkinOily, Olive

HairBrunette

EyesOther



3.0
Created with Sketch.

18 years ago

Colour looked flat on my lashes, despite its multi-coloured sparkliness. It didn't do much for volume either. But not a bad mascara, no significant clump problems or anything like that. Just...

About reviewer (59 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesHazel


5.0
Created with Sketch.

18 years ago

This is a great low-priced mascara. I love plum colored masacara, great for my hazel eyes. The plum shade is so slight, but pretty. It does a nice job of adding volume to my lashes. The brush...

About reviewer (161 reviews)

Age19-24

SkinOily

HairBrunette

EyesHazel


3.0
Created with Sketch.

18 years ago

This isn't a horrible mascara but it's not the greatest. I do however like the change since it's not super black. It isn't very plum though. It's nice for me since I do have very pale skin and...

About reviewer (31 reviews)

Age30-35

SkinOther

HairOther

EyesOther


4.0
Created with Sketch.

19 years ago

this mascara is great. no clumps and great look.

About reviewer (20 reviews)

AgeUnder 18

SkinAcne-prone

HairBlond

EyesBlue


3.0
Created with Sketch.
from

19 years ago

This is not my favorite mascara because it doesn't define my eye lashes enough for my liking. it is very natural and it takes a look of layers for me to obtain the look i want. i tried Deep Plum,...

About reviewer (24 reviews)

AgeUnder 18

SkinNormal

HairBrunette

EyesGreen


4.0
Created with Sketch.

19 years ago

This is a great mascara - it's a very subtle dark plum color, so it's great for hazel or green eyes. Doesn't smudge and really does make you look more awake and "bright-eyed" - the only reason I...

About reviewer (5 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


5.0
Created with Sketch.

19 years ago

big fan. love this. and i'm a mascara whore. i've tried everyone and i am always on the hunt for purple tones (they make green eyes really stand out) which is rare in drugstore brands. this is...

About reviewer (15 reviews)

Age30-35

SkinNormal

HairBlond

EyesGreen


4.0
Created with Sketch.

19 years ago

In general, I like this mascara. It seems to be the one I keep coming back to. Nothing dramatic, but it does make my lashes look longer and gives them a noticeable lift/curl (they're stick...

About reviewer (85 reviews)

Age30-35

SkinCombination, Fair

HairRed

EyesBlue


2.0
Created with Sketch.

20 years ago

I mainly only bought this because I was hunting for a purple mascara, and this mascara in Black Plum was about the closest to what I was looking for. It was also very affordable and easy to find....

About reviewer (86 reviews)

Age19-24

SkinDry

HairBlack

EyesHazel


2.0
Created with Sketch.
from

20 years ago

If you have dark lashes (brown/black hair, dark brown eyes),forget about Black Plum showing up on you. On me it was dull and greyish looking. Too bad, because I wanted a fun alternative to black....

About reviewer (59 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown


4.0
Created with Sketch.

20 years ago

Loved this stuff! It looked a little scary on the wand (VERY purple) but it doesn't go on that way. It's a softer alternative to black but it's still dark. I had great luck with the formula, my...

About reviewer (329 reviews)

Age25-29

SkinOther

HairOther

EyesOther


3.0
Created with Sketch.

20 years ago

I'm now on my 3rd tube of this mascara. I think this is a good...not great...mascara for everyday. I like the color for my blue-green eyes. Its just a soft plum, barely there. But I swear it does...

About reviewer (20 reviews)

Age25-29

SkinCombination

HairBlack

EyesBlue


1.0
Created with Sketch.

20 years ago

Hated this. I have it in Black Plum, and was really excited to try a shimmery plummy shade on my hazel eyes. The color is flat and greyish and not at all noticable on my lashes -- it sometimes...

About reviewer (46 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesHazel


2.0
Created with Sketch.

20 years ago

My lashes look even shorter with this mascara. I don't really notice anything popping out, except my eyelids. The brush is sparsely populated with bristles, which hardly puts any product on my...

About reviewer (50 reviews)

Age25-29

SkinCombination

HairOther

EyesOther


4.0
Created with Sketch.

20 years ago

I'd been itching to try a plum mascara for some time as I'd heard they were good for hazel eyes like mine. And this one was the only one I found at my drugstore so I decided to give it a shot. The...

About reviewer (549 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesHazel


4.0
Created with Sketch.

20 years ago

I have tried other mascaras Lancome, clinique, prescriptives and MAC, but always come back to Almay's. It makes my lashes stand out without clumps and doesn't smudge. It is also great on my...

About reviewer (23 reviews)

Age36-43

SkinCombination

HairBrunette

EyesBrown


3.0
Created with Sketch.
from

20 years ago

I received a tip to try this instead of Kevyn Aucoin's black red and I did. I was a little disapointed that I didn't get more of a plum color. For the price I paid...I am not severely disappointed.

About reviewer (214 reviews)

Age36-43

SkinDry, Tan

HairBrown

EyesBrown


3.0
Created with Sketch.

21 years ago

This mascara is really nice. I usually buy black mascara, but I took a chance with this stuff. It really does a good job of enhancing your lashes without looking fake. The colour is dark enough,...

About reviewer (140 reviews)

Age19-24

SkinCombination

HairBlack

EyesBrown


4.0
Created with Sketch.

21 years ago

The color is very nice and the mascara really does open up your eyes, but it's nothing spectacular!

About reviewer (7 reviews)

Age19-24

SkinCombination

HairBrown

EyesBrown




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