I haven’t reviewed anything on this site for almost 10 years and I felt compelled to log in (after resetting my password cause it’s been that long that I couldn’t even remember my username or password), JUST TO REVIEW THIS PRODUCT! This stuff is amazing and at the price point, SO worth it! I like my eyes the best so tend to feature them the most when I apply makeup so I’ve tried MANY mascaras and serums. I always liked the RapidLash serum but at around $60 CDN for 3mLs, I just couldn’t rationalize it as I would be using it every night and would eventually run out pretty often. I spend too much on clothes and makeup already and frankly couldn’t afford it. So, after a few tubes I stopped buying it but wished there was a much cheaper alternative. THIS IS IT! Regular price was $11 but I found it on sale at the local Shoppers Drug Mart for $5.99 CDN for 5.3 mLs. I’ve only been using it for 2 weeks and notice a considerable difference already. I apply it each night before falling asleep. It has a soft cotton applicator that looks Iike a mascara wand but is actually made of soft fabric. My lashes are thicker, fuller and longer. When I apply mascara, my lashes look awesome and I can even tell a difference when I am not wearing mascara. I don’t notice any irritation to my eyes. I am a contact lens wearer and have applied it with my contacts in before too. You may notice a tiny bit of residue in the morning but it washes off. I apply a copious amount and that may be why I sometimes see residue but if you apply it normally, this would likely be absent. Spread the word, this lash serum is amazing and I want Maybelline to keep this product available AND at this amazing price point. I think I discovered this seeing an ad in the local London Drugs flyer, and had to go check it out right away. This product is now one of my essentials!