I bought this mascara for a fun change this fall and have not been disappointed with it. It's good old reliable L'Oreal Voluminous with a burgundy hue. Although it looks very red on the wand, if dabbed on a paper towel, you'll see it's more a deep brown with a slight deep burgundy tint, and that's how it reads on the eye for me (NW 15-20, blue eyes). I thought it would be a disaster because anything red or reddish around my eyes generally makes me look tired and ill, but this does not. It has the reliable, sturdy, long Voluminous wand, which makes application easy, and is slightly dry, so it really holds a curl. However, it makes applying a second coat difficult, so if you plan to do so, have a lash comb or spoolie ready to get rid of the clumps. One coat is fine with, me, though, so I've been very pleased with it overall. Would I repurchase? I doubt it. It's fun, but not necessary. However, it's great to find a fashionable mascara with a great formula and wand that's also inexpensive.