To be honest, I mostly bought this because it was in a 2 for $20 gift package at Ulta, and I figured it was a good deal. I tend to switch up my preferences when it comes to mascara rather frequently (I have no idea why), but right now, this one seems to be ticking all the boxes.
Normally, it's a bit pricey for my tastes at $19 a pop. If you can find these on sale, it's worth picking it up. Otherwise, I can't see spending that much on a single tube considering how often it needs to be replaced. But the full price is really the only negative I can think of.
I really like this mascara. The brush is big and poofy, but I don't find it to be unwieldy at all. I always have to do a little clean-up with a cotton swab after my mascara dries just because of the shape of my lids and the way my lashes curl naturally. So having to clean up a little along the lash line is not a fault of the mascara. The brush does a great job of separating my lashes and coating them thoroughly. The taper at the tip makes it easy to get the tiny lashes in my inner corner, and it doesn't cause any clumping on the lashes at the outer corner. I'm able to create a nice fanned-out look. The rest of the packaging is nice. It looks simple and classy, and the stopped in the tube takes enough product off the wand that I don't have to scrape it off and waste product.
The formula is wet, but not tar-like. It takes a moment to dry, but as long as it doesn't clump my lashes, I don't mind. It's quite black, which I enjoy, and I find it to be rather volumizing without looking like spider legs. It's a bit lengthening as well, which I enjoy. My lashes are thin and sparse, but somewhat long. This mascara makes them look naturally voluminous, not crunchy or heavy. My lashes also continue to feel soft throughout wear, and I don't notice any shedding upon removal like I do with other mascaras. It's a pretty gentle formula and I appreciate that.
I will definitely repurchase when there's a sale going on. I don't know that I'd pick this up at full price since, as I mentioned before, I don't think mascara is worth a high-end pricetag due to the need to replace it so frequently.
Also, this is a vegan formula that isn't a gloopy mess, so that's a plus!!