I bought this because I'd had a couple mild breakouts and just wanted something for the problem.
A clay mask with manuka honey, tea tree oil, witch hazel ... all sounded good. (The added fragrance along with a few less natural ingredients, however, doesn't.)
As for the mask itself, it's okay. Applying it, it feels like patting on Greek yogurt. It's thick, and doesn't run, which is nice. There is a bit of a honey-floral scent, but not so much a tea tree scent. I don't like the scent of all the Freeman masks, but this isn't bad. I find it kind of pleasant, in fact, even though it probably is artificial.
I tend to leave it on for the 10-minute max, or sometimes a bit longer. It leaves my face feeling a bit dry at first, but not parched. (My skin is normal-ish, but gets a touch dry in winter.) After a short while it feels more normal, soft even. It seems okay for clearing out pores a bit, and leaves mine looking smaller for a while. It seems to help breakouts slightly, too. I'm not sure why they call it a cleanser. I wouldn't use it to cleanse my face of makeup, but as a mask to shrink pores, sure.
It's no miracle in a tube, but I see this as something handy during some rough spots, or as a little pre-shower face treatment in the summer.
Will I buy a second bottle of this? Unlikely. It's not a bad product, but I think it's going to take so long for me to finish this one out that this might be discontinued or reformulated by that time.
Were I my teenage self, with a shiny nose and forehead, however, I think this would be a regular part -- as in, using three or four times a week, at least -- of my beauty arsenal.