Photo Focus Concealer

wet n wild

Created with Sketch.

3.9

60 reviews

75%
would repurchase
4.1/5
package quality

price range
$4.49 on Ulta Beauty
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Reviews

Reviews


4.0
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8 days ago

Light Ivory is a really good match for me. I initially wanted to try this for my dry under eyes but it didn't work for that but great news is that because the shade fits so well and it has great...

About reviewer (18 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesBlue



5.0
Created with Sketch.

2 months ago

My holy grail concealer! I use the shade Fair Beige and it's perfect for my skin tone. It's creamy, applies and blends beautifully, has amazing coverage, and lasts all day. It's a great dupe for...

About reviewer (1 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairOther

EyesBlue


4.0
Created with Sketch.

8 months ago

I use the Wet n Wild PhotoFocus Concealer in Light/Med Beige to hide the dark circles under my eyes and conceal any dark pigmentation found on my face. The color is a good match to my skintone, and...

About reviewer (91 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
Created with Sketch.

8 months ago

A reliable concealer that lasts throughout the day and blends pretty well with my dry skin. I use a beauty sponge to blend the concealer after applying moisturizer and I'm satisfied with the results.

About reviewer (5 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBlack, Other, Other

EyesBrown


5.0
Created with Sketch.

a year ago

I purchased this concealer looking to try a cheap product after losing my old concealer. It costs $3.99 and actually has a shade that works with my very fair cool-neutral toned skin. I purchased...

About reviewer (345 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesHazel


4.0
Created with Sketch.

a year ago

I've been using this for a few weeks now. On me it performs about the same as my Maybelline Instant Age Rewind (ie. decent medium coverage... doesn't settle into my wrinkles... stays put all day)....

About reviewer (45 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
Created with Sketch.

a year ago

My favorite face product from wet n wild's photofocus line! I've repurchased this several times and its a staple product I can go back to from the drugstore when I get tired of trying out new...

About reviewer (12 reviews)

Age25-29

SkinCombination, Tan, Warm

HairBrown, Straight, Coarse

EyesBlack


5.0
Created with Sketch.

a year ago

I actually “found” this in my makeup drawer, meaning I had obviously purchased and forgotten it, a very rare occurrence. I also had no recollection of trying it which I obviously did. That’s kind...

About reviewer (243 reviews)

Age44-55

SkinDry, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesBrown


3.0
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from

a year ago

I like this concealer to an extent. It's cheap, packaging is okay, it's medium to full coverage but quite drying. I only use this to cover blemishes because I find it too drying for under eyes. The...

About reviewer (7 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Straight, Fine

EyesOther


4.0
Created with Sketch.

2 years ago

The $4 Wet n' Wild Photofocus Concealer is a very close dupe to the $27 Tarte Shape Tape - Shape Tape is just ever so slightly offering a little more coverage and it has a much larger and plusher...

About reviewer (203 reviews)

Age44-55

SkinNormal, Fair, Cool

HairBrunette, Wavy, Medium

EyesBrown



4.0
Created with Sketch.

8 days ago

Light Ivory is a really good match for me. I initially wanted to try this for my dry under eyes but it didn't work for that but great news is that because the shade fits so well and it has great...

About reviewer (18 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesBlue



5.0
Created with Sketch.

2 months ago

My holy grail concealer! I use the shade Fair Beige and it's perfect for my skin tone. It's creamy, applies and blends beautifully, has amazing coverage, and lasts all day. It's a great dupe for...

About reviewer (1 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairOther

EyesBlue


4.0
Created with Sketch.

8 months ago

I use the Wet n Wild PhotoFocus Concealer in Light/Med Beige to hide the dark circles under my eyes and conceal any dark pigmentation found on my face. The color is a good match to my skintone, and...

About reviewer (91 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
Created with Sketch.

8 months ago

A reliable concealer that lasts throughout the day and blends pretty well with my dry skin. I use a beauty sponge to blend the concealer after applying moisturizer and I'm satisfied with the results.

About reviewer (5 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBlack, Other, Other

EyesBrown


5.0
Created with Sketch.

a year ago

I purchased this concealer looking to try a cheap product after losing my old concealer. It costs $3.99 and actually has a shade that works with my very fair cool-neutral toned skin. I purchased...

About reviewer (345 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesHazel





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