My favorite face product from wet n wild's photofocus line! I've repurchased this several times and its a staple product I can go back to from the drugstore when I get tired of trying out new products. Has medium coverage and can be built up. Texture is less liquidy, a bit dry almost like a whipped consistency but still creamy.
I'm an NC42 and I primarily use this concealer to highlight my face (a bit on forehead, under the eyes, etc.) using the shades Medium Tawny (~NC37-40) and Light Medium Beige (~NC30?/35). If i'm going out the door for and just want to add some subtle brightness to my face, I use Medium Tawny around the mouth, under the eyes, on my nose and forehead. When doing a full makeup look or for added brightness, i'll add in some Light/Medium Beige under the eyes or other small areas that need brightening.
This lasts a longggggg time on my oily/combination skin. I wear it when i'm traveling around (i'm outside in a lot of humid places) and this is something that still has me looking put together in the heat. Does completely melt off in the heat when set with powder. In short, it's cheap, long-wearing, simple, and it does the job.
Only gripe I have is that they don't have enough shades available and i'd love to see this formula with correctors of some sort.