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44% would repurchase
Package Quality: 3.0
Wet n Wild Photo Focus Foundation Soft Ivory 1.06 Fl Oz
Wet n Wild Photo Focus Foundation Soft Beige 1.06 Fl Oz
Wet n Wild Photo Focus foundation- 365C Soft Beige
Wet n wild photofocus foundation
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on 12/8/2017 2:17:00 AM
More reviews by mccann_lisa
Age: 56 & Over
Skin: Combination, Fair, Cool
Hair: Grey, Straight, Medium
I was very surprised at how much I liked this foundation, which is now a holy grail for me. First, the price: $4.68 at walmart. Got it in the shade Peach Natural, which I was also skeptical of, but the bottle recommended this color for light-medium, cool toned skin, and it works well. In the winter I mix it with a little bit of rose ivory. My skin is normally NW20-25, leaning a bit more toward NW25.I have rosacea, so I need coverage, but I really don't like foundation, normally. I would consider this to be a medium coverage, and it feels very light on the skin. Very blendable. I apply with my fingers, using a Qtip to get the product off of the spatula so that I don't contaminate the product. If I could change only one thing, it would be to add a pump. It evens out my skin tone nicely, and lasts about 7-8 hours. It doesn't completely cover my rosacea, but it definitely makes me believe that I can go out in public again! The feel is quite velvety, and I don't find that it settles into lines or wrinkles, but that may have something to do with my makeup routine, since I can see that others have had that issue. I apply a thin layer of moisturizer, followed by Kiss My Face sunscreen, followed by Monistat Chafing Gel as a primer before using the Photofocus. I have to say that I am really pleased with this--it is the best foundation I've ever tried, and that says a lot for a 59 year old grandmother who has tried everything, high to low end. My skin is combo, for reference. The paint smell is weird, but it dissipates quickly. Sold!I only publish reviews of products that I truly believe in, and I use most of my reviewed products every day, long term. I am an ordinary woman trying to find what works without breaking the bank!
6 of 6 people found this helpful.
on 11/22/2017 8:36:00 PM
More reviews by Scutlip
Skin: Combination, Fair-Medium, Warm
Hair: Blond, Straight, Medium
I had to write a review on this because I pulled it out of my drawer and used it today for the first time in weeks. This is a solid product. It makes my skin look beautiful! Lasts all day too! I put this above many of my high-end foundations. I have the color buff-beige and it's a perfect match for my winter complexion. Not a fan of any other wet n wild products, but this one blows me away! I prefer high coverage foundations but they are usually matte, this one is very dewy, really it makes my skin glow. Contouring with the benefit cheek parade palette looks really beautiful on top of this foundation. Packaging is slightly odd but I take no points off for that because of how happy I was every time I looked in the mirror today 😏
2 of 2 people found this helpful.
on 11/15/2017 5:00:00 PM
More reviews by RipleyWaters
Skin: Acne-prone, Fair-Medium, Warm
Hair: Brunette, Wavy, Coarse
I've only used this for events, because it doesn't have SPF and isn't really an everyday foundation. It did look really good in photos from two weddings I was in. It doesn't look as natural in person in my opinion, but in photos it looks fairly skin-like. I was fairly high-to-medium coverage. I wore a moisturizer underneath and I still felt kind of dry at first. I think it looked best from the 2-5 hours after applying period. I will update if I try it more.
on 10/25/2017 12:58:00 PM
More reviews by Shelly1010
Skin: Normal, Fair-Medium, Neutral
Hair: Blond, Straight, Fine
First thing first- this foundation is way over-hyped!I think that all the mixed reviews are due to the fact that this foundation more suitable for oily skin type. If you’re a normal - dry skin u need to prep your skin very well, otherwise, you’ll end up looking like a cakey mess! It’s also cling to dry patches, not to mention the offensive smell. That being said, it •can• look beautifully, second-skin like, thanks to the natural finish- not overly Matt, definitely not dewy.But u have to work quickly Because it dries in a split second!All & all, its such a hustle to make it work, Its not even worth the affordable price tag. *Update: I tried several different primers/moisturizer/ application technique... the end result remains the same: cake face & emphasize texture! (I don’t have any skin-issues)And I've never experienced anything like this with others foundations to that extent (I own more than 30) Save your money!!!
7 of 8 people found this helpful.
on 9/28/2017 8:20:00 PM
More reviews by jessicaaa500
Skin: Oily, Fair-Medium, Warm
Hair: Brunette, Curly, Fine
The Wet n Wild Photofocus foundation is a very basic foundation. I heard so much hype about this product that I had to try it out for myself and was pretty underwhelmed with my own personal results. For background info, I have oily, acne-prone skin with slight acne scarring. I'm light/medium with very warm undertones. I think this foundation is okay. It's not the best foundation I've tried, but I've also used far worse foundation. The color selection seems a bit off to me. The Soft Beige is just a touch too dark, but I can work with it. A shade lighter would have been too light. This foundation is definitely a medium coverage, but is buildable without looking cakey. Even so, I feel like on days where my skin isn't looking so great, I wouldn't wear this foundation without also using concealer. I feel like the finish is more satin than matte and found that my T-Zone ended up being extra oily by the end of the day. There's also no photo flashback, which is super nice. I'd prefer a pump over the spatula, but it's not super inconvenient. I personally wouldn't repurchase this, but it's not a bad foundation! I imagine this would look better on someone with a more even complexion and skin that's more on the dry side.
on 9/19/2017 11:54:00 AM
More reviews by mydogwasm
Skin: Sensitive, Fair-Medium, Not Sure
Hair: Brown, Other, Other
My friends ranted and raved about how great this foundation was for the price. You tubers loved it. It's cheap enough that I bought some to try, and I'll never get it again. It smells like house paint, oxidizes like CRAZY, makes my usually dry skin super oily yet somehow clings to dry patches, comes off onto all of my clothing, and doesn't set with spray or powder. I'm unfortunately stuck using this until my fenty foundation arrives in the mail. I have over half a bottle of this in the trash and I can't wait to throw it away. Oh yeah, the shade range is also garbage and the packaging has this weird/useless paddle on the cap that makes it really easy to spill and fling foundation everywhere when you open it. Don't waste your time or money on this!
on 9/15/2017 5:28:00 PM
More reviews by Tovah
Skin: Oily, Olive, Warm
Hair: Red, Curly, Coarse
UPDATE 10/: I really really like this. It is similar to UD Naked Skin (but without zany skin care ingredients). If you need something quick from the drugstore, this is a great buy! It's the price of getting a coffee...not much to complain about for that! When I first tried this it didn't impress me, and I suspected it was a shade issue. Sure enough, when I found Bronze Beige it made a complete difference. Unfortunately, on my skin this "oxidizes" the opposite way...it doesn't get darker, it gets lighter (is that oxidation?) By the end of the day I looked ridiculously pale. Part of it was that this seemed to disappear, and all that was left was my paste-like Anthelios SPF 50 primer. (A side note - if you want an SPF that stays put, Anthelios SPF 50 Primer is your dream come true.)ORIGINAL 8/17: I like it...for a very, VERY, basic foundation. It has good coverage, and a nice finish. It reminds me of the discontinued Estee Lauder Lucidity, only it's more matte. It also reminds me of the discontinued Clinique Stay True, only it's less matte. It's also very similar to a foundation made by Arbonne, and Maybelline Fit Me foundation...and many BB creams. To me it smells like a "vintage" formula...or something like that...because the smell of it transports me somewhere in time. I guess, for me, there are so many foundations these days that have additional advantages, like "blurring", skin care ingredients, pore-minimizing, etc., this doesn't seem outstanding to me, although it sure is cheap. I think it looks like makeup, but I think that's not something anyone cares about anymore. Trying to remember what it is this smells like is going to drive me nuts. It smells SO familiar...it kind of smells like oil paints...If this came a pump it would be much easier to use.
5 of 5 people found this helpful.
on 9/14/2017 4:34:00 AM
More reviews by Haleykyr
Skin: Combination, Fair, Not Sure
Hair: Brunette, Other, Other
At first I wasn't to blown away by this foundation, but when I started really using it I started loving it. It's lightweight and looks natural on the skin. The coverage is light to medium and it has like a semi matte finish. It's great if you like a simple and natural looking foundation.
on 7/22/2017 11:23:00 PM
More reviews by TickTockAlice
Skin: Combination, Fair-Medium, Cool
I honestly can't remember the last time I tried a Wet N Wild foundation. It must have been the Cover All that came out a few years ago which is now discontinued I believe. Anyway, I heard so many good things about this foundation and because of its price point I decided it couldn't hurt to test it out and see what the hype was all about.First off, the shade selection is quite extensive although confusing. Shades labeled warm looked cooler and shades labeled neutral looked warmer. I tend to lean toward neutral or cool undertones because warm (i.e. Pink) just typically makes me look orange. So, I did the best I could and chose Soft Ivory even though it's categorized as warm because the shade up looked a touch too pink even though it was supposed to be neutral. Okay Wet n Wild, whatever you say. Unlike some I like the spatula situation, granted it's not a pump so it's not perfect but spatulas are not something you see in drugstore makeup regularly. I find it a bit easier to get product with a spatula and obviously it's a personal preference so if the spatula is not your thing, it's totally fine. Just be aware that this is what Wet N Wild has given us with this foundation. The smell does have quite a strong paint like aroma, however it's not nearly as bad imo as say the Maybelline Matte and Poreless (which I detest btw). This foundation is rather thin and has almost an oily viscosity. Swatched on my hand it looked and felt gorgeous but my face was another story altogether.This foundation felt difficult to blend out because it dries so quickly and the coverage is minimal whether using a beauty blender or a brush. It didn't cover any of the redness around my nostrils and it didn't do a thing for my under eye situation which is not heavily discolored mind you. I found myself having to use more concealer than I typically do.The finish looked powdery and I spent what seemed like an eternity continuously trying to buff it into my skin to minimize this. I did the best I could but I finally decided it wasn't going to get much better and surrendered. I set my undereyes and T Zone with setting powder, baked it for a few minutes and carried on. About 30 mins after my entire makeup application I went outside to take a look. It was not good, not by a long shot. This foundation accentuates and clings to eveeeeeerything. I'm a masking fiend and I use a sheet mask every night, so, my skin is hydrated and exfoliated to the max. Let me tell you, this foundation made my skin look like I've never used an exfoliator or a moisturizer in my life. I will say that 7 hours into wearing I'm not oily and there's no pooling into my pores, but I also use the YSL blur primer (the one with the gold sparkles) and set it with Laura Mercier translucent setting powder so I don't know how much can be attributed to these products and how much is the foundation. All in all, this may be decent for evening out skin tone for those with already great skin with no redness or discoloration, but it's definitely not as fantastic as the hype suggests. It's does look great in selfies, but irl not so much. For its price point it's okay, I will say that. It's just not a foundation I'll likely use on any kind of consistent basis and zip definitely will not repurchase.
2 of 3 people found this helpful.
on 6/25/2017 7:58:00 PM
More reviews by Adynn
Skin: Dry, Fair, Not Sure
Hair: Blond, Other, Other
Ive got 3 back-ups of this guy on my shelf, I love the medium coverage I get with this foundation, it does not cake or settle, seems to be transfer proof, and has a decent wear-time. I extend its natural wear time by using powders and setting sprays with it. I also appreciate the color and tone selection. I only wish it wasnt necessarily a foundation specifically for looking good on camera as I do like a good SPF in my foundation, but i settle for wearing SPF in a moisturizer underneath. Just be aware that there is a potent smell of house paint to this foundation, I personally dont mind it since it dissapates once its applied to the skin, and it doesnt seem to bother my sensitive skin either.
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