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43% would repurchase
Package Quality: 3.0
Wet n Wild Photo Focus Foundation Soft Ivory 1.06 Fl Oz
Wet n Wild Photo Focus Foundation Soft Beige 1.06 Fl Oz
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on 2/22/2018 11:41:00 AM
More reviews by smileandactnice
Skin: Combination, Fair, Neutral
Hair: Blond, Wavy, Medium
I have dry skin and prefer light dewy foundations, but occasionally if I travel or my skin looks jank, I want a heavier foundation. This is pretty good. The color matched perfectly and shape tape goes on smoothly over it. Don't try more than one layer cuz it looks heavy cakey and hard to blend. It sets nicely without powder but I like the matching powder just cuz why not. Overall my skin looks about the same if I use all Tarte prods plus this is hugely cheaper. Like all heavy foundations, this causes a lot of tiny millia acne. I would use it for one-time kinda things like a weekend away or something...as a daily foundation it would b havoc on ur skin. Overall it's really nice and a better value than say Tarte, but I really dislike photo-perfect foundations bc they're too heavy and drying and really are best just on picture days. The spatula btw is just dumb. No pump? But being hella cheaper than Tarte, this is a good cheap dupe, just don't make it ur everyday makeup or ur skin will be a wreck.
2 of 3 people found this helpful.
on 1/12/2018 9:49:00 AM
More reviews by wolves90
Skin: Other, Fair, Not Sure
Hair: Blond, Other, Other
This is a great product it makes my skin look good though there are parts of my face where it leaves specks of foundation on my skin but I think its because its winter and my skin is dry. Other then that its a good product!
1 of 1 people found this helpful.
on 12/28/2017 1:28:00 AM
More reviews by Squonkers
Skin: Sensitive, Fair, Not Sure
I'll start this off saying I have normal-dry combo skin and like natural looking foundations. This foundation, while it has the coverage, just looks like makeup. It sits on top of the skin instead if melding with it, which emphasizes the look of my pores. I can't speak for the shade, as i grabbed one too dark. I didn't mind the paddle applicator, it made the application a bit quicker. If you are concerned with bacteria growth, then the paddle will definitely gross you out. It's also a little bit messy.Aside from the looks, it blended out nicely and could look good on skin with little texture, but it has since been refunded. :)
2 of 2 people found this helpful.
on 12/8/2017 2:17:00 AM
More reviews by mccann_lisa
Age: 56 & Over
Skin: Combination, Fair, Cool
Hair: Grey, Straight, Medium
I was very surprised at how much I liked this foundation, which is now a holy grail for me. First, the price: $4.68 at walmart. Got it in the shade Peach Natural, which I was also skeptical of, but the bottle recommended this color for light-medium, cool toned skin, and it works well. In the winter I mix it with a little bit of rose ivory. My skin is normally NW20-25, leaning a bit more toward NW25.I have rosacea, so I need coverage, but I really don't like foundation, normally. I would consider this to be a medium coverage, and it feels very light on the skin. Very blendable. I apply with my fingers, using a Qtip to get the product off of the spatula so that I don't contaminate the product. If I could change only one thing, it would be to add a pump. It evens out my skin tone nicely, and lasts about 7-8 hours. It doesn't completely cover my rosacea, but it definitely makes me believe that I can go out in public again! The feel is quite velvety, and I don't find that it settles into lines or wrinkles, but that may have something to do with my makeup routine, since I can see that others have had that issue. I apply a thin layer of moisturizer, followed by Kiss My Face sunscreen, followed by Monistat Chafing Gel as a primer before using the Photofocus. I have to say that I am really pleased with this--it is the best foundation I've ever tried, and that says a lot for a 59 year old grandmother who has tried everything, high to low end. My skin is combo, for reference. The paint smell is weird, but it dissipates quickly. Sold!I only publish reviews of products that I truly believe in, and I use most of my reviewed products every day, long term. I am an ordinary woman trying to find what works without breaking the bank!
9 of 9 people found this helpful.
on 11/22/2017 8:36:00 PM
More reviews by Scutlip
Skin: Combination, Fair-Medium, Warm
Hair: Blond, Straight, Medium
I had to write a review on this because I pulled it out of my drawer and used it today for the first time in weeks. This is a solid product. It makes my skin look beautiful! Lasts all day too! I put this above many of my high-end foundations. I have the color buff-beige and it's a perfect match for my winter complexion. Not a fan of any other wet n wild products, but this one blows me away! I prefer high coverage foundations but they are usually matte, this one is very dewy, really it makes my skin glow. Contouring with the benefit cheek parade palette looks really beautiful on top of this foundation. Packaging is slightly odd but I take no points off for that because of how happy I was every time I looked in the mirror today 😏
3 of 3 people found this helpful.
on 11/15/2017 5:00:00 PM
More reviews by RipleyWaters
Skin: Acne-prone, Fair-Medium, Warm
Hair: Brunette, Wavy, Coarse
I've only used this for events, because it doesn't have SPF and isn't really an everyday foundation. It did look really good in photos from two weddings I was in. It doesn't look as natural in person in my opinion, but in photos it looks fairly skin-like. I was fairly high-to-medium coverage. I wore a moisturizer underneath and I still felt kind of dry at first. I think it looked best from the 2-5 hours after applying period. I will update if I try it more.
on 10/25/2017 12:58:00 PM
More reviews by Shelly1010
Skin: Normal, Fair-Medium, Neutral
Hair: Blond, Straight, Fine
First thing first- this foundation is way over-hyped!I really, REALLY tried to make this foundation work, beacuse the affordable price point & the natural finish..But— up close it’s a complete disaster!!!!It literally sit on the skin, doesn’t want to blend & emphasize every single texture i didn’t know I have?! It dry out in seconds, not to mention the offensive smell!!! I tried every type of application: damp beauty sponge, flat top/ kabuki/ buffing brush/ moisture/ oil/ primers... the end result remains the same: Cakey looking face!!! It’s doesn’t play well with concealer/ powders either, not even with his “coworker” the Photo Focus Powder.Maybe it was meant to look great on instegram, but I prefer looking good in person. Hands down, the WORST foundation I’ve tried out of 30+ I own. save your money & move on!
7 of 8 people found this helpful.
on 9/28/2017 8:20:00 PM
More reviews by jessicaaa500
Skin: Oily, Fair-Medium, Warm
Hair: Brunette, Curly, Fine
The Wet n Wild Photofocus foundation is a very basic foundation. I heard so much hype about this product that I had to try it out for myself and was pretty underwhelmed with my own personal results. For background info, I have oily, acne-prone skin with slight acne scarring. I'm light/medium with very warm undertones. I think this foundation is okay. It's not the best foundation I've tried, but I've also used far worse foundation. The color selection seems a bit off to me. The Soft Beige is just a touch too dark, but I can work with it. A shade lighter would have been too light. This foundation is definitely a medium coverage, but is buildable without looking cakey. Even so, I feel like on days where my skin isn't looking so great, I wouldn't wear this foundation without also using concealer. I feel like the finish is more satin than matte and found that my T-Zone ended up being extra oily by the end of the day. There's also no photo flashback, which is super nice. I'd prefer a pump over the spatula, but it's not super inconvenient. I personally wouldn't repurchase this, but it's not a bad foundation! I imagine this would look better on someone with a more even complexion and skin that's more on the dry side.
on 9/19/2017 11:54:00 AM
More reviews by mydogwasm
Skin: Sensitive, Fair-Medium, Not Sure
Hair: Brown, Other, Other
My friends ranted and raved about how great this foundation was for the price. You tubers loved it. It's cheap enough that I bought some to try, and I'll never get it again. It smells like house paint, oxidizes like CRAZY, makes my usually dry skin super oily yet somehow clings to dry patches, comes off onto all of my clothing, and doesn't set with spray or powder. I'm unfortunately stuck using this until my fenty foundation arrives in the mail. I have over half a bottle of this in the trash and I can't wait to throw it away. Oh yeah, the shade range is also garbage and the packaging has this weird/useless paddle on the cap that makes it really easy to spill and fling foundation everywhere when you open it. Don't waste your time or money on this!
on 9/15/2017 5:28:00 PM
More reviews by Tovah
Skin: Oily, Olive, Warm
Hair: Red, Curly, Coarse
UPDATE 10/: I really really like this. It is similar to UD Naked Skin (but without zany skin care ingredients). If you need something quick from the drugstore, this is a great buy! It's the price of getting a coffee...not much to complain about for that! When I first tried this it didn't impress me, and I suspected it was a shade issue. Sure enough, when I found Bronze Beige it made a complete difference. Unfortunately, on my skin this "oxidizes" the opposite way...it doesn't get darker, it gets lighter (is that oxidation?) By the end of the day I looked ridiculously pale. Part of it was that this seemed to disappear, and all that was left was my paste-like Anthelios SPF 50 primer. (A side note - if you want an SPF that stays put, Anthelios SPF 50 Primer is your dream come true.)ORIGINAL 8/17: I like it...for a very, VERY, basic foundation. It has good coverage, and a nice finish. It reminds me of the discontinued Estee Lauder Lucidity, only it's more matte. It also reminds me of the discontinued Clinique Stay True, only it's less matte. It's also very similar to a foundation made by Arbonne, and Maybelline Fit Me foundation...and many BB creams. To me it smells like a "vintage" formula...or something like that...because the smell of it transports me somewhere in time. I guess, for me, there are so many foundations these days that have additional advantages, like "blurring", skin care ingredients, pore-minimizing, etc., this doesn't seem outstanding to me, although it sure is cheap. I think it looks like makeup, but I think that's not something anyone cares about anymore. Trying to remember what it is this smells like is going to drive me nuts. It smells SO familiar...it kind of smells like oil paints...If this came a pump it would be much easier to use.
4 of 4 people found this helpful.
Are you sure this product is discontinued?
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