wet n wild Photo Focus Foundation

Filtered by hair type : Wavy
wet n wild Photo Focus Foundation

3.3

70 reviews

54% would repurchase

Package Quality: 3.0

Price: $$

Package Quality: 3.0

Price: $$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Age: 30-35

Skin: Combination, Fair, Neutral

Hair: Brunette, Wavy, Fine

Eyes: Black

So I'm 1 month in since I bought this in the lightest shade Porcelain. My thoughts:

- Shade: is a good match for my pale skin. Comparable to Maybelline fitme matte in Porcelain, but has a more of a pink undertone.
- Formula: Like its name, it's pretty matte. Some people say it has an almost satin finish, but my impression is that its predominantly matte. Picks up any dry patches and/or little whiteheads like crazy. I tried with a good moisturizer/primer but it didn't change the end result much.

Bottom Line: I had high hopes as this is one of the most hyped bargain drugstore foundation in the beauty community and youtubers. I'm going to use the remaining (most) of the product to mix in with other foundations to shade-match, but won't buy it again.



on 1/23/2019 2:57:00 PM

Age: 36-43

Skin: Normal, Fair-Medium, Neutral

Hair: Black, Wavy, Coarse

Eyes: Hazel

First of all when they discontinued my Coverall Foundation I thought my world was coming to an end. I Decided to try something new and stick with the brand that I love WET N WILD in Photofocus Foundation. The do have a wide variety of shades so you shouldn't have a problem finding your color. Something I have never seen before is the applicator wand. It is simply just a plastic stick when I am used to tubes and pumps. hmf… I decided to dab tiny dots all over my face and blend in with my beauty blender and I got a full coverage foundation with no streaks and does not look oily in which I have oily facial sking. The Price point cannot be beat and it is an overall replacement to my Coverall Foundation . I now have a new Foundation I can recommend.....the Trick is to not be fooled by thebone of a kind Apllicatior !!! BOSSGLOSS APPROVED!

3 of 4 people found this helpful.


Age: 30-35

Skin: Normal, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Grey

I prefer powder usually but I needed better coverage and picked this up. I'm really happy with it.


on 12/10/2018 10:32:00 PM

Age: 36-43

Skin: Normal, Medium, Neutral

Hair: Blond, Wavy, Coarse

Eyes: Blue

One of their shades matches my skin tone perfectly. Stays on all day. No creasing or oxidizing. As others mention, it smells kinda like paint but for this value, it’s amazing and is long lasting. Hope they never discontinue it!

1 of 1 people found this helpful.


Age: 25-29

Skin: Acne-prone, Fair, Neutral

Hair: Brunette, Wavy, Medium

Eyes: Grey

When I first bought this foundation and tried it out, I hated it. It looked dry and chalky and cakey and didn't have great coverage. I didn't understand what the hype was about and swore I'd never use it again. Then I realized the reason it looked so crappy and chalky was because the line runs extremely light, and I needed to go up at least 3 shades. Literally the same thing happened to me with maybelline fit me matte and poreless. I went out and repurchased it and it actually looks amazing, soft blurring matte finish that lasts all day on my oily skin. It's definitely in the top 5 best foundations at the drugstore, especially for the price.

3 of 3 people found this helpful.


on 7/22/2018 10:24:00 AM

Age: 44-55

Skin: Normal, Fair, Cool

Hair: Brunette, Wavy, Medium

Eyes: Brown

If this came in the exact same glass bottle with a pump, I'd be over the moon. Still, for this price I can live with the strange little plastic applicator paddle they include inside the lid - I only use it to quickly dot some foundation on and then use either my fingers or a Beauty Blender to smooth it out. The faint smell of the product (sort of reminds me of Elmer's glue or the tempera paints they used to give you in elementary school to do art projects) does disappear quickly once applied and it hasn't caused me any issues even though I have fairly sensitive skin.

The Photo Focus Foundation to me is more of a full coverage formulation. I think others find this to be medium coverage, but as I apply my foundation first and then see where I might need a little concealer, I think it does a relatively decent job on its own evening out my skin tone and reducing some areas where there is redness and a few small spots of melasma on the tops of my cheekbones. I feel I need less concealer with the Wet n' Wild than when I use my HG CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation. Actually, now that my HG CoverGirl is running about $18 a bottle at the drugstore, it will be getting bumped for the $6 bottle of Wet n' Wild as the addition of the pump on the CoverGirl is really just not worth the additional money. And Wet n' Wild has the added bonus of being cruelty free.

5 of 5 people found this helpful.


Age: 19-24

Skin: Dry, Medium, Warm

Hair: Brunette, Wavy, Other

Eyes: Brown

I like this foundation. I bought this last year after the major YouTube hype of it. I love Wet N' Wild as a brand so I had some high hopes. My shade is Golden Beige and it really works for my yellow/olive tone skin!

It can look matte and heavy at the beginning but as it wears, it actually looks really natural on your skin. It just takes about an hour or so. I don't touch up my makeup throughout the day (because honestly, who has the time) and when I come home (after about 17 hours of wear), it looks glowy and dewy!

I personally do like the applicator. The only thing I don't like is that the bottle can get really dirty...

2 of 2 people found this helpful.


on 6/15/2018 8:29:00 AM

Age: 19-24

Skin: Dry, Fair-Medium, Cool

Hair: Brown, Wavy, Medium

Eyes: Brown

Who paid all of those youtubers to say this was good? I was dry-very dry skin and I could have fried food on my face with how much oil I was producing. It drys super matte and looks cakey too and wouldn't sit on certain areas of my skin at all, and then within a couple of hours the grease comes out. Seriously how did all of the beauty gurus hype this up!

Update: After starting tretin-A my skin is the Sahara dessert, and this foundation sits the best now out of all my foundations. Tip: Apply without moisturiser! Sounds crazy but if this foundation isn't working for you try this

3 of 5 people found this helpful.


Age: 19-24

Skin: Combination, Fair, Warm

Hair: Brunette, Wavy, Fine

Eyes: Brown

I have seen many mixed reviews about this foundation. It isn’t the best on my skin, I feel like it doesn’t settle as nice as I’d like it to, it settles into my smile lines and it transfers a lot, so for me it doesn’t wear gracefully.
However, I need to give it heads up for having such a wide shade range and stating the deepnes AND the undertone of each shade. I am very fair and finding foundation that is light enough and neutral/yellow is nearly impossible, especially in drugstores, so well done wet’n’wild.
P.S. I still use this to mix in with other foundations

1 of 1 people found this helpful.


on 6/7/2018 9:47:00 AM

Age: 56 & Over

Skin: Sensitive, Fair, Cool

Hair: Brown, Wavy, Fine

Eyes: Hazel

I wanted to try this foundation because I'd heard about it and Wet n Wild products have improved tremendously over the years. Overall, I like this foundation but I don't love it.

I'm a NW 15-20 in MAC and I found many fair foundations for me are warm (too yellow toned and me make look ill.). I bought Shell Ivory which is labelled as "Pale Neutral Toned" (the shade before it is warm toned.) It is an excellent match. PLEASE COMPANIES PUT THE UNDERTONES ON THE LABEL! It is very helpful to know if the foundation is warm, cool or neutral toned. Kudos to Wet n Wild for realizing that undertones matter.

I usually wear a foundation with a high spf (I have enough age spots aka sun damage and don't want more) but I knew it I doesn't have any (so it doesn't get flashback.)

I tried it with both brush and sponge/beauty blender application after applying a silicon based primer and NXY color corrector. I prefer a pump but I didn't mind the spatula (better than no application). It does have a strong paint smell. For me, it blended well and the texture was lovely. The coverage was medium but buildable (I added extra to my "problem" areas. I prefer full coverage due to very uneven skin tone.) It took a bit longer to dry than I prefer. The wear was about 6 hours (I prefer longer) but it did not look patchy. I do not irritate my sensitive combination skin.

To Summarize:

Pros (for me)
- Label clearly states the undertone, making it easier to match (Shell Ivory was an excellent match for my pale, cool toned skin).
- Blends well over with brush or beauty blender
- Texture is very good
- Does not irritate my sensitive /combination skin
- Very reasonable price

Cons: (for me)
- Coverage only medium (but buildable)
- Slower to dry (with brush or sponge)
- Not the longest wearing
- Strong paint smell (stronger than Revlon Colorstay)
- No SPF

I'm neutral about the spatula applicator.

For me, it is a good, not great foundation. I will use it as alternate for my primary foundation (Revlon Colorstay) for when I'm going to not be outside and I know I'm going to have my picture taken.

3 of 3 people found this helpful.


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