Wet 'n' Wild Photo Focus Foundation

Filtered by skin tone : Fair
Wet 'n' Wild Photo Focus Foundation
Photo Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus Foundation

3.3

60 reviews

55% would repurchase

Package Quality: 3.0

Price: $$$

Package Quality: 3.0

Price: $$$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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on 12/10/2017 9:15:00 AM

Age: 30-35

Skin: Very Dry, Fair, Neutral

Hair: Other, Straight, Medium

Eyes: Hazel

Freshly applied looks great and feels very light. There's an oily that dries matte quality that reminds me of Bourjois' foundations, BUT...

For my very, very, very dry skin, it just doesn't work. The colours porcelain and soft ivory match my skin perfectly (depending on how pale I am) but the foundation seems to accentuate the dryness of my skin. I use heavy duty moisturisers, I exfoliate, prep, etc. But the foundation dries like crazy and makes my skin look and feel way worse. Just like some foundations make people break out, this foundation dries my skin to another level.

I wanted to love it so much as everybody raves about it, and it t actually photographs beautify, but seriously, it's not for dry or very dry skin :(

1 of 1 people found this helpful.



Age: 19-24

Skin: Acne-prone, Fair, Not Sure

Hair: Red, Wavy, Fine

Eyes: Hazel

First thing the packaging. UGH I hate dump bottles and I took that stupid spatula thing out. The actual formula, however is amazing except the smell, but that goes away after a little while. Its a very liquidity formula, very thin. It is a buildable foundation as its so thin. it covers fairly decently and I love the range of shades and undertones I was able to find one with a neutral undertone instead of yellow which is very typical of drugstore foundation. I will buy another when I finish this bottle, but I want to see if I can find a pump next time. If you haven't tried it yet I recommend it highly.

1 of 1 people found this helpful.


Age: 56 & Over

Skin: Combination, Fair, Cool

Hair: Grey, Straight, Medium

Eyes: Green

I was very surprised at how much I liked this foundation, which is now a holy grail for me. First, the price: $4.68 at walmart. Got it in the shade Peach Natural, which I was also skeptical of, but the bottle recommended this color for light-medium, cool toned skin, and it works well. In the winter I mix it with a little bit of rose ivory. My skin is normally NW20-25, leaning a bit more toward NW25.

I have rosacea, so I need coverage, but I really don't like foundation, normally. I would consider this to be a medium coverage, and it feels very light on the skin. Very blendable. I apply with my fingers, using a Qtip to get the product off of the spatula so that I don't contaminate the product. If I could change only one thing, it would be to add a pump. It evens out my skin tone nicely, and lasts about 7-8 hours. It doesn't completely cover my rosacea, but it definitely makes me believe that I can go out in public again! The feel is quite velvety, and I don't find that it settles into lines or wrinkles, but that may have something to do with my makeup routine, since I can see that others have had that issue. I apply a thin layer of moisturizer, followed by Kiss My Face sunscreen, followed by Monistat Chafing Gel as a primer before using the Photofocus.

I have to say that I am really pleased with this--it is the best foundation I've ever tried, and that says a lot for a 59 year old grandmother who has tried everything, high to low end. My skin is combo, for reference. The paint smell is weird, but it dissipates quickly. Sold!

I only publish reviews of products that I truly believe in, and I use most of my reviewed products every day, long term. I am an ordinary woman trying to find what works without breaking the bank!

6 of 6 people found this helpful.


on 12/7/2017 9:06:00 AM

Age: 19-24

Skin: Acne-prone, Fair, Warm

Hair: Blond, Curly, Medium

Eyes: Blue

Price was great, shade range is really nice. No matter what primer or powder I use with this foundation it rubs off, creases, transfers and generally looks gross. I do find this oxidizes on me, and the “neutral” shades are just straight up pink. Texture is great, feels weightless on the skin with a nice natural high medium coverage.

2 of 3 people found this helpful.


Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

This is one of my favourite inexpensive foundations. I was able to find a colour with a slightly pink base which matches my skin tone. It covers well without settling into my lines too deeply. About halfway through the day, my nose needs a touch up, but I've not yet found a foundation that doesn't need a touch up on my nose.

4 of 4 people found this helpful.


Age: 30-35

Skin: Combination, Fair, Neutral

Hair: Red, Wavy, Fine

Eyes: Blue

I like this foundation. I do not love it, but I would probably repurchase it. It smells like latex wall paint, but I have gotten used to that. The coverage is nice, and the shade selection is amazing for drug store--and it does not oxidize on me at all, which is rare in less expensive foundations. I like applying this with a buffing brush and setting with powder. As the day wears on it goes from matte to satin-y, which I am fine with, but if you have oily skin you'd probably want to use a mattifying primer with this. The glass bottle the product comes in is nice and heavy, and it looks pretty fancy for such an inexpensive product, but I think Wet n Wild really messed up by not putting this in a pump bottle. The product is too runny for the little spatula thingie to be very effective and a pump would've been so much more sanitary and thoughtful.


on 9/27/2017 12:08:00 PM

Age: 19-24

Skin: Normal, Fair, Cool

Hair: Blond, Other, Other

Eyes: Blue

I'm very fair and very cool toned and the shade rose ivory is really good match. Evens out my skin tone. Just be sure to add a blush/light bronzer after because this is very pale and pink toned and can look..interesting without anything else. the staying power is average but I'd buy again if I ran out.

1 of 1 people found this helpful.


on 9/25/2017 9:46:00 AM

Age: 25-29

Skin: Dry, Fair, Neutral

Hair: Black, Wavy, Medium

Eyes: Brown

I had such high hopes for this foundation after seeing everyone on youtube rave about it.

Unfortunately, it didn't work as well for me as for other people.

I have dry skin with a slightly oily T-zone. This foundation makes my dry areas look drier and my oily parts look oilier.

The coverage is fine for what I like, which is low to medium.

The smell is horrible, and the texture feels very liquid, almost oily.

The spatula on it sucks, but for the price, I can't complain.

Overall, would not purchase again. Very disappointed.

3 of 3 people found this helpful.


on 9/20/2017 11:44:00 AM

Age: 30-35

Skin: Sensitive, Fair, Warm

Hair: Brunette, Straight, Fine

Eyes: Blue

Update: this is a great foundation for summer humid months. I have oily skin but noticed now trying to use this foundation starting in fall/winter, my skin looks very dry and parched compared to the summer while using this and it was great. So I'll save this for my spring/summer skin, and stick to a more moisturizing satin foundation (Rimmel) during dry cold months.
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I deleted my first review of this foundation which was Jan 2017 - when it was brand new. There were only about three shades available to choose from in-store, and the one I picked was ghastly too light and I hated it. It was super dry, emphasized all my dry skin - even though I'm highly combo (so both oily and dry). Now that it's been out for almost a year - I decided to try this foundation again, since I found a shade that is almost identical to my skin tone (Soft Beige). I am mostly looking for a foundation that is light/medium, doesn't feel heavy on the skin. I have tried Revlon Colorstay (too heavy for my needs), Covergirl Outlast (same thing, too heavy), Physicians Formula, Burts Bees BB (too moisturizing), Tarte, Rimmel foundations (good, but still a bit too heavy but would still use over others), and then my HG NYX Total Control (the best foundation for my skin, I've used a full bottle).

I give this four lippies because for the cheap price ($4.98 is what I paid), the amount you get, the solid nice bottle (except wish it had pump) -- it's a really good CHEAP simple/basic foundation. Also, after side to side comparison on my face applied with a buffing brush - this foundation looks identical on my skin as my $13.99 HG NYX Total Control foundation. So identical that I couldn't tell the difference between the two on my face. My NYX shade is "Natural" and is a little more yellow than WnW's "Soft Beige" which pulls yellow but a little more pink (so neutral), but once applied to my face, you can't tell at all. It must just neutralize out. But the finish on my skin is EXACT (with moisturizer). I was blown away. That's a $9 price difference for me-- and WnW is a full ounce, NYX is barely .5 an ounce for $9 more.

If I prep my skin with my daily moisturizer well before I apply this (which I do anyways) it works very well for me with combo skin. I start out dry and turn oily by 4 hours. With moisturizing properly (which takes me seconds) - this stuff can look just a little powdery on my forehead (notorious spot for me) but I spray with a matte setting spray - and after an hour or two it settles into my skin and looks very natural. I highly recommend giving this a try if you've haven't tried it, or are looking for a cheap, basic foundation to cover discoloration/melasma, light scarring - I think it's great. It also is talc free, just like NYX. I think the NYX and this foundation are pretty identical in ingredients, but the NYX is obviously much runnier in consistency but this one blended out easily. I don't wear heavy foundation, and only dot it on a few places on my face and then blend out with a RT buffing brush for light coverage - so if you are looking for that - try this out. I had no issues with oxidization, "Soft Beige" was a perfect match for me with a lighter powder on top to set. I am also very sensitive to smells, but the smell of this didn't bother me since it goes away immediately - and I'm not sensitive to paint/medicinal smells, but fragrance and this isn't heavily fragranced/floral. So the smell for me was not a problem. This also washes off very easily - I wash with a light cleanser but always use a Simple makeup wipe to help remove most of my foundation. This came off easily like NYX.

I'm really glad I decided to give this a try again 9 months later - and if I have any issues, I'll for sure update my review. This $5 foundation is a go-to for me and is replacing my empty HG $14 NYX Total Control.

3 of 3 people found this helpful.


on 9/19/2017 12:32:00 AM

Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Grey

This is my favorite cheap foundation. Covers well. Only bad thing is that I tend to look oily mid day even I use this, I must powder my nose! I'm also not a darn of the smell. I find the product hard to remove when the product is about 3/4 gone.

I do use this on days I don't want to use my good makeup though! Definitely covers well.


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