wet n wild Photo Focus Foundation

Filtered by skin tone : Fair
wet n wild Photo Focus Foundation

3.3

82 reviews

56% would repurchase

Package Quality: 3.0

Price: $$$

Package Quality: 3.0

Price: $$$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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on 7/22/2018 10:24:00 AM

Age: 44-55

Skin: Normal, Fair, Cool

Hair: Brunette, Wavy, Medium

Eyes: Brown

If this came in the exact same glass bottle with a pump, I'd be over the moon. Still, for this price I can live with the strange little plastic applicator paddle they include inside the lid - I only use it to quickly dot some foundation on and then use either my fingers or a Beauty Blender to smooth it out. The faint smell of the product (sort of reminds me of Elmer's glue or the tempera paints they used to give you in elementary school to do art projects) does disappear quickly once applied and it hasn't caused me any issues even though I have fairly sensitive skin.

The Photo Focus Foundation to me is more of a full coverage formulation. I think others find this to be medium coverage, but as I apply my foundation first and then see where I might need a little concealer, I think it does a relatively decent job on its own evening out my skin tone and reducing some areas where there is redness and a few small spots of melasma on the tops of my cheekbones. I feel I need less concealer with the Wet n' Wild than when I use my HG CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation. Actually, now that my HG CoverGirl is running about $18 a bottle at the drugstore, it will be getting bumped for the $6 bottle of Wet n' Wild as the addition of the pump on the CoverGirl is really just not worth the additional money. And Wet n' Wild has the added bonus of being cruelty free.

3 of 3 people found this helpful.



Age: 30-35

Skin: Combination, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I REALLY wanted to love this. I tried it out for a week and loved how long lasting it was. Then I started noticing little bumps, which then turned into pimples. Before I knew it, I was broken out all over my face, in cystic acne. I'm so bummed that this didn't work for me because it really is a great foundation for the price. If you have sensitive skin, I'd probably skip this one if I were you.

1 of 1 people found this helpful.


Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Green

Hello MUA,
I'm impressed with this foundation. Being a Cosmetologist and a Nurse, among the many other roles us as women juggle in our everyday lives..this liquid foundation is not only affordable, but does the job as say Double Wear. You can build up the coverage or down. Use a lightly moist makeup blender, to make it a lighter coverage, want even more of a BB or CC feel to it, mix it with your moisturizer on the back of your clean hand.. even though it is a medium coverage foundation, their are many things you can do with this foundation to fit your needs and still love this great product! This foundation has no weird smell, goes on well and stays put without a powder. Powder, save until you actually need it to reduce shine or need a touch up! Set it with a setting spray instead. The results are amazing! Being 47 years old now, soon 48 in September..Yes, I recommend this for people of any age. I truly believe that you should always have 2 bottles of whatever foundation you are using, many makeup artists to the Stars believe that too! One that matches your skin tone and the other, a shade a little darker for Summer. Mixology 101, very simple. Also, if warm or cool tones are keeping you guessing, or are a little too much in the any product... you can't go wrong with just a Neutral tone! By the time you contour, use a highlighter or bronzer, no one will know and it's better to control how much pink or yellow tone's yourself, than say use overkill that's in the actual bottle! I've read the reviews, most of them. So, please let me address some of the problems some of you are having. I'm here to help, not to judge. If you feel like the foundation is, "sliding off your face".. it's what you might be doing before you put the foundation on that's the problem. Too much primer, moisturizer with spf, or just overload with sunscreen. ALL of these things are important, obviously. However, when you have a stay put foundation and your putting on a primer, I feel it's doing the opposite. Don't use the primer. Primer is over rated. Especially in the hot months, where you sweat and melt every which way and the humidity and dewpoint, ugh. Hot melting mess of drip and slide or slip and slide. It's ok on skipping a few preps here b4 foundation time! Honestly, skip the morning moisturizer. Yup! Your skin has enough oils going on in the Summer! Just use sunscreen! Please use sunscreen, even if a product says it has it in there. Let it absorb into the skin b4 you apply foundation. That should solve the problem!
Back to the review. It feels lightweight on your face, it doesn't cake, crep into fine lines or wrinkles. It blurs them well. We all know the claims for selling makeup, some are far fetched and to me and seems almost a scam and fraud!
Not this foundation! True to what it claims! Surprise! L. The bottle, it's cute with the "magic wand" as I call it. However, I tend to warm up the foundation on the back of my clean hand, then apply. Drugstore foundations have improved SO much over the years! MANY are BETTER than the "High End", in so many ways! Trying is believing!
I have combo skin, and the proper skincare, aides in the way your makeup results look. If you have acne prone skin, address the problem before you put anything on your skin. Switching constantly to different skincare or foundation for example, can cause havic on acne prone skin. Oil base foundations, harshly cleansing your skin, ect can be the agravater here. Speak to a good dermatologist and get different opinions on what's causing your breakouts. It might not be the foundation that is making you break out. I've been there, when I was younger. I am speaking from a place of empathy and compassion, & truth. Skincare, doesn't have to cost you a fortune either! KNOW your skin, know what your putting on your face, ingredient wise. Foundations, all basically have a few of the same ingredients! Any questions or concerns, you can contact me and I'll be more than happy to help you!
We want to be frugal and yet have the best! Nothing wrong with that! I might not have gotten into the science of this product, but other reviewers have. Please, check out those reviews as well!
I give my opinion, I try to help other reviewers without judgement and do my best to empower you & others! We're all human beings and and we are all in this "Beauty Brigade" together. Who doesn't want to look and feel beautiful, at any age?! Hope this helps! Xo 😇 ❤️😁

8 of 12 people found this helpful.


Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Brown

I have seen many mixed reviews about this foundation. It isn’t the best on my skin, I feel like it doesn’t settle as nice as I’d like it to, it settles into my smile lines and it transfers a lot, so for me it doesn’t wear gracefully.
However, I need to give it heads up for having such a wide shade range and stating the deepnes AND the undertone of each shade. I am very fair and finding foundation that is light enough and neutral/yellow is nearly impossible, especially in drugstores, so well done wet’n’wild.
P.S. I still use this to mix in with other foundations

1 of 1 people found this helpful.


on 6/7/2018 9:47:00 AM

Age: 56 & Over

Skin: Sensitive, Fair, Cool

Hair: Brown, Wavy, Fine

Eyes: Hazel

I wanted to try this foundation because I'd heard about it and Wet n Wild products have improved tremendously over the years. Overall, I like this foundation but I don't love it.

I'm a NW 15-20 in MAC and I found many fair foundations for me are warm (too yellow toned and me make look ill.). I bought Shell Ivory which is labelled as "Pale Neutral Toned" (the shade before it is warm toned.) It is an excellent match. PLEASE COMPANIES PUT THE UNDERTONES ON THE LABEL! It is very helpful to know if the foundation is warm, cool or neutral toned. Kudos to Wet n Wild for realizing that undertones matter.

I usually wear a foundation with a high spf (I have enough age spots aka sun damage and don't want more) but I knew it I doesn't have any (so it doesn't get flashback.)

I tried it with both brush and sponge/beauty blender application after applying a silicon based primer and NXY color corrector. I prefer a pump but I didn't mind the spatula (better than no application). It does have a strong paint smell. For me, it blended well and the texture was lovely. The coverage was medium but buildable (I added extra to my "problem" areas. I prefer full coverage due to very uneven skin tone.) It took a bit longer to dry than I prefer. The wear was about 6 hours (I prefer longer) but it did not look patchy. I do not irritate my sensitive combination skin.

To Summarize:

Pros (for me)
- Label clearly states the undertone, making it easier to match (Shell Ivory was an excellent match for my pale, cool toned skin).
- Blends well over with brush or beauty blender
- Texture is very good
- Does not irritate my sensitive /combination skin
- Very reasonable price

Cons: (for me)
- Coverage only medium (but buildable)
- Slower to dry (with brush or sponge)
- Not the longest wearing
- Strong paint smell (stronger than Revlon Colorstay)
- No SPF

I'm neutral about the spatula applicator.

For me, it is a good, not great foundation. I will use it as alternate for my primary foundation (Revlon Colorstay) for when I'm going to not be outside and I know I'm going to have my picture taken.

1 of 1 people found this helpful.


on 5/23/2018 2:14:00 PM

Age: 18 & Under

Skin: Dry, Fair, Not Sure

Hair: Brunette, Straight, Fine

Eyes: Brown

bleh.
i was really excited about this one, hearing lots of people rave about how great and affordable it is, but it just isn't for me. this foundation slides around my face, refuses to blend of buff into the skin, and clings to every single dry patch and bit of texture that i have. my forhead legitemately looks like sandpaper when i apply this. it does have a paint smell, which does not bother me personally, but the blending and texture issues definitely do.
i admit that the failure of this foundation is partially the fault of my skin, it's pretty rough and patchy. if you have smoother and less dry skin, i think it's worth a try, since it's only 6 dollars and does have some good reviews.

1 of 1 people found this helpful.


on 5/18/2018 5:29:00 AM

Age: 25-29

Skin: Combination, Fair, Neutral

Hair: Brown, Relaxed, Fine

Eyes: Grey

as someone with oily, textured skin, i don't love this foundation. i don't have much overall redness to conceal so this does an okay job of evening out my skin tone, but anything other than a very sheer layer of this looks INCREDIBLY cakey - this product does not build well over itself. when i wear this i have to finish concealing any hyperpigmentation with a complementary concealer, which isn't the worst thing in the world, but i have used other foundations that build much better than this, and if you have a lot to conceal, it's more economical to just get a high coverage foundation.

i will say though, this does look quite nice on my skin when it's behaving. i get best results dabbing small amounts of product onto my skin at a time, blending, and then dabbing more on as needed/wanted. this is the best way to get a sheer application with extra coverage only where you need it. after i've applied this all over, i brush on some concealer to cover any remaining redness and the finish is really natural and lovely!

pros:
- great shade range for lighter skin tones - porcelain is actually too light for me even after drying down! nice to have a CF option at the drugstore for foundation for skin tones on both ends of the spectrum
- cap is very secure thanks to grooves along opening, sturdy packaging
- smell doesn't linger throughout the day
- applicator is weird, but it does sort of work to manage how much product you're using at one time
- really pretty, natural finish when you use the right amount!

cons:
- tacky finish, never dries down (powdering doesn't help)
- offensive odor, VERY strong during application
- seems to have flashback??
- low/medium coverage
- applicator is unwieldy
- cap gets dirty and gunky with product over time

i will repurchase since i don't like to spend a ton of money on foundation and i like to support CF brands but i am still keeping my eyes peeled for other CF foundations. i really prefer higher coverage and i feel like i get that with my other favorite brand - sad they aren't CF :(

1 of 1 people found this helpful.


Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Brunette, Wavy, Coarse

Eyes: Brown

I can't believe that such a fantastic foundation could come from Wet'n'Wild! In fact, this may just be my Holy Grail...until the next HG comes along, of course :)

I originally tried this out in the light warm and light-medium warm shades, and while I was happy with the foundation formula, the color just wouldn't work. I honestly didn't think of trying the neutral shades since I'm on the olive side, but after seeing how well the True Match Lumi in N1-N2 matched me, I decided to try this again in neutral. I'm so happy I did! I used a damp sponge to apply it, and the coverage and finish of this foundation is lovely, very natural looking. It looks good no matter what the lighting! It's light to medium coverage and can be built a little; it'll never be full coverage without screaming "foundation!". The wear time is fantastic (with primer). It didn't irritate or dry out my skin, or cause any breakouts.

The bottle itself is a little strange: I never encountered a foundation bottle with a paddle. I do prefer pumps since they keep air and germs out of the foundation, so the fact that this bottle doesn't have a pump limits its shelf life to 3-6 months max. But given that I bought this for less than $6, I can easily afford to replace it. As far as how sanitary the paddle is, it's no worse than the doe foot applicators that most concealers come with. If anything, it's somewhat better in that I can use the paddle to drop some foundation on the back of my hand--the paddle doesn't have to touch my skin at all.

There's 20 shades which cover a good range of skin tones. A lot of the foundation shades run very light: as I mentioned, I'm a N1-2 in True Match Lumi and I had to go with the light-medium neutral shade of Buff Bisque. So if you automatically reach for the lightest shade in a foundation, you may want to rethink it as you may find yourself needing a shade (or even two) darker than you'd usually pick. I can't speak to how well the darkest tones work as I don't have dark skin, but I feel like even the deep ones could have been even more so.

This foundation is definitely worth trying at least once. For $6, how could you go wrong?

2 of 2 people found this helpful.


on 5/4/2018 1:00:00 AM

Age: 44-55

Skin: Sensitive, Fair, Not Sure

Hair: Red, Other, Other

Eyes: Green

This is a surprisingly good foundation for the price. Nice shades for light skin, blends well with buildable coverage. The applicator and cap are a little odd, but overall I don't regret purchasing.

3 of 3 people found this helpful.


Age: 36-43

Skin: Combination, Fair, Warm

Hair: Brown, Curly, Coarse

Eyes: Hazel

Wow! I had been looking for a more full coverage, affordable, semi-matte foundation to work with my dry skin and this is a shockingly good answer to my problem. Aside from the packaging (spatula applicator) and the smell of it (which dissipates once it sets), this foundation has worked for my skin better than a lot of higher end foundations for sure. I apply it in dots around my face and blend out with a damp RT sponge. The finish is smooth and semi or demi matte. Once it sets, on me, it is transfer proof but sooo much more comfortable and less drying than my previous HG's. I do set it with a light dusting of powder. For being such a thin liquid foundation, this baby packs the coverage for sure. I highly recommend this! It is nuts how cheap this stuff is. Woot!

2 of 2 people found this helpful.


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