Wet 'n' Wild Photo Focus Foundation

Wet 'n' Wild Photo Focus Foundation
Photo Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus Foundation


206 reviews

50% would repurchase

Package Quality: 3.5

Price: $$$

Package Quality: 3.5

Price: $$$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Age: 36-43

Skin: Combination, Fair-Medium, Warm

Hair: Brunette, Straight, Fine

Eyes: Brown

This is a decent drugstore foundation in my own opinion. I have been searching for this foundation for months and alas it finally arrived in Canada and Walmart has fully restocked their shelves with this foundation.

I got mine in two shades Buff Bisque (Light/Medium Neutral) and Soft Beige (Light/Medium Warm). I am MAC NC 20 - 25 and I find that these two shades work pretty well for me. However, I am loving how the Buff Bisque matches me quite better.

I have a dry combination skin that gets worse during the winter months. If you are a dry skin gal, please prep your skin pretty well with this foundation. It is very POWDERY!

I knew from the get go that this will be drying and I made sure that I used a beauty oil and a moisturizing sun block with my skin care routine. I also used FIX+ before and after makeup application.

The coverage is light - medium buildable but has the tendency to get cakey if you don't layer carefully.

Overall, it is a great foundation for combo and not too oily skin gals once your oils mixes with the foundation.
I got this for $ 7.49 CAD at Walmart - not too bad

I hope this review helps.

P.S. Anyone complaining about the Spatula applicator, please bear in mind ladies. You don't pour out your concealer in a dish. You're actually dipping back your doe foot applicator in and out of the concealer tube all the time and you are still alive, just saying.

17 of 17 people found this helpful.

Age: 19-24

Skin: Acne-prone, Fair, Neutral

Hair: Brunette, Wavy, Medium

Eyes: Brown

Man, I'm bummed. I really thought I'd love this foundation, seeing as I have hero worship for their Coverall Creme. I bought Coverall as soon as it came out and haven't so much as glanced at another foundation in 4 years. But then Wet 'n' Wild releases a new one. So, logically, if Coverall is my $4 love, then Photo Focus will probably walk on water or cure cancer, right? I digress, but I had high hopes for this.

To be clear, I think this foundation can work for specific people. But-but... Coverall just works for almost every skin type, issue, and need under the sun. Oh well. It's not a bad foundation, it's just not my favorite.

The coverage itself is pretty negligible. If you have off skin like I do (acne, pitting, scarring and the like) you will need a heavy duty concealer (I'd rec Hard Candy Glamoflague for this). But the finish itself is pretty impressive. It's a very natural looking foundation. It dried to a matte finish, and only upon close examination is it obvious that I'm wearing product.

Despite the matte finish, I'm an oily-skinned gal, so I'm pretty cautious. When testing this foundation, I always set it with powder. Same results. After about 6-8 hours, there's consistent fading around my nose and chin. I've tried different powders, primers, methods of application... it still fades.

On the plus side, it didn't appear to irritate my stupid sensitive skin, which is an accomplishment in and of itself. I'm starting to think if I stare too hard at my face, I'll breakout.

And it does look beautiful in photography. Nary a flashback in sight. This was also pretty impressive too. I'm super pale, my natural skintone alone probably looks like flashback. But whatever, I looked nice in photos. Can't complain.

Overall, I wouldn't buy unless you're normal to dry skinned with relatively few flaws. But if you wanna give it a go, it's only $5. I love Wet 'n' Wild for that, the day they raise their prices is probably the day I'll pass Calculus. So... never.

I think I'll keep it around for special events where I know pictures will be taken. Or a hot revenge selfie sent to my ex. Take your pick, it'll work for both.

16 of 16 people found this helpful.

on 6/26/2017 11:35:00 AM

Age: 25-29

Skin: Acne-prone, Tan, Warm

Hair: Brunette, Wavy, Medium

Eyes: Brown

This foundation is NOT for textured skin, if you have flaws, acne scars, discoloration, dry patches. Just skip this one. Granted, this foundations DOES look amazing in photos, it looks cakey in real life. The formula is sheer and can be built to medium coverage with lots of coats and it dries down with a heavy feel to it. *Scent!! It literally smells like a bucket of Sherwin Williams house paint! Not kidding. I applied 3 coats on my cheeks since I have acne scars on that area and when I was in the sunlight I realized this foundation enhanced every one of my pores and made my skin look "rough" like when you haven't exfoliated for a while. And the pores on my nose where gigantic craters, not cute!

I would recommend as an alternative for photography makeup but in real life this foundation does not provide much coverage and ends up feeling and looking cakey. Hard pass for me and my acne scars.

11 of 13 people found this helpful.

on 4/19/2017 7:57:00 PM

Age: 36-43

Skin: Very Oily, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Green

Like most of the reviews, YouTube made me buy this. It goes on nice with a brush or beauty blender. Looks great for about 30 minutes then just goes down hill from there. I want to wash my face within a few hours of wearing this. My skin feels and looks terrible. It accentuates my pores, wrinkles and rubs off with the slightest touch. Not to mention it oxidizes terribly. I even tried mixing it with my sunscreen that usually dries me out. Nope. Also mixed it with my trusty Revlon colorstay..nope. Tried no setting powder, with setting powder..nope. Blotting didn't even take away the sticky/oily/tacky weirdness. I literally had to peel the tissue away from my skin while blotting. So bizarre.

10 of 10 people found this helpful.

Age: 19-24

Skin: Oily, Medium, Warm

Hair: Red, Kinky, Fine

Eyes: Blue

I tried this foundation out for a first impression on my youtube channel (chloeluckin), and wasn't expecting much at all. For a foundation which doesn't have any claims about coverage, lasting ability or which skin type it's more suitable for, I just expected it to give a light coverage and to slide off ofmy face after a couple of hours.

I was amazed at how flawless my skin looked when I used it! This is my new obsession, and I've worn it several times since testing it out! The shade I tested was Buff Bisque, which is light-medium neutral. I would have purchased the warm shade, however, they had a very limited selection in Walmart when I went to America for my holiday, as they had all basically SOLD OUT! For a colour reference, I'm always between (or one of these) the Estee Lauder Double Wear Foundation in 1W2 Sand and 2W1 Dawn. The colour match was very good, however the undertone was a little too pink.

I feel like this foundation is a dupe for the Estee Lauder Double wear. It has the same constancy, feels and looks the same on the skin. A little less coverage, as you need more to build up to the same as the Double Wear. Doesn't last as long, but lasted amazingly for 9 hours.

My Skin Type:
Oily-Combination Skin, very oily t-zone with redness and blemishes, acne prone.

Very affordable - retails for $5-$6.
Long lasting - still looked flawless after 9 hours of wear.
Great for oily skin.
Didn't break me out.
Didn't irritate my sensitive skin.
Looks HD, and evens out skin texture and pores.
Amazing selection of colour - Fair-Deep Dark colours in Cool, Neutral and Warm undertones.
Easily build able.
Great coverage - medium and can be built up to almost full.
No flashback or white cast in photos.
No strong scent.
Spatula Applicator.
Packaging is glass, and feels very luxurious.

Very hard to find if you don't live in the US or Canada - Wet n Wild doesn't ship internationally.
Sells out very quickly, so very hard to find your shade in stock.
Sinks into pores after 6 hors if not used with a pore-filling primer.

For more reviews, check our my youtube channel: Chloeluckin

10 of 11 people found this helpful.

on 2/14/2017 6:10:00 PM

Age: 36-43

Skin: Combination, Olive, Warm

Hair: Black, Straight, Fine

Eyes: Brown

I think I've finally my holy grail foundation. My skin is normal/combo mostly, prone to dry areas on the cheeks and oilier around the sides of the nose and t zone. I have big pores and dark spots/scarring in spots. Nothing severe.
The color match is good, the coverage is good, I've applied with both damp sponge & brush and coverage is good both ways. Its not streaky, cake like and looks surprisingly natural. It doesn't settle into my pores or emphasize them. It doesn't settle into my fine lines either.
It does smell like paint tho. And its very liquidy. I actually like the spatula that comes with it. The finish is matte so if you're dry skinned this might not be for you.

UPDATE 4/17/17
I have to lower my review, unfortunately. It's now starting to look very textured and drying on my face. And i really did want to love this but its not working well for me anymore... So I shall continue my foundation hunt.

10 of 10 people found this helpful.

Age: 36-43

Skin: Sensitive, Medium, Not Sure

Hair: Black, Other, Other

Eyes: Black

I first bought this foundation from my local Walgreens just as soon as I saw it on display. Even though they offer 20 colors of foundation in the line only about 4-5 were on display, so I picked up 2 foundations in Peach Natural, 2 in Golden Beige, and 2 pressed powders in Neutral Beige. Peach Natural is about 2 shades lighter than my skin tone, so I definitely have to warm up my face with bronzer when I wear it. Golden Beige is the most closest match to my skintone, so I am pretty pleased with it. And I will definitely continue to buy this foundation in the shade Golden Beige, for sure.

The Neutral Beige PhotoFocus pressed powder has a consistency that is very soft and silky and reminds me a lot of MAC's Mineralize Skin Finish, in the way that it is shaped, however unlike MAC's Mineralized Skin Finish, this powder wears better and definitely lasts a whole lot longer on my face. when it comes to my skin, I have sensitive, dry-to-very dry, acne prone skin. I also suffer with seborrheic dermatitis on my face, which gets especially bad during the Fall and Winter Seasons, and yet this foundation looks and wears beautifully on my face no matter the season. This foundation is one of the best drugstore foundations out there, and even though it is super inexpensive, the price is of no reflection of its true quality, at all.

With the foundation, I do not use a moisturizer or primer underneath. As, I apply the foundation straight to my freshly cleansed face with the spatula applicator (which I find to be very convenient) it comes with. I often see people putting foundation on the back of their hands and then applying it to their face in YouTube videos, and is that 100% hygienic? No. Which is why, I don't see anything majorly negative about using the spatula that comes attached to it. It is not super hard, so it's not like your scratching or tearing up your face in any way, when you use it, In regards to it being considered to be unsanitary to keep using on ones face, well, after a while, no matter how much you wash a Beauty Blender (or one if its dupes), that stuff does collect alot of stuff in it, including bacteria.

Some individuals have complained that this foundation smells like paint. It was something that I had heard some individuals actually talk about in their YouTube videos, before I even bought the foundation. However, it was not a big deterrent towards my not buying the foundation at all. i checked the ingredients, and I was cool with them, so I proceeded to buy the foundation and give it a try, so see how it really performs and smells on my own. To be honest, this foundation has a slight chemical smell, very similar to Estee Lauder's Double Wear Stay In Place Makeup (however Estee Lauder's one is a bit more stronger, and does linger). The smell of the PhotoFocus Foundation is not overwhelming, and after the foundation dries down, the slight smell ends up fading away. I don't notice any smell to the foundation as I wear it throughout the day at all. The slight chemical smell is only apparent when you go to apply the foundation to your face. Which is why, I have to say, please don't be deterred from buying this foundation, due to some reviwers claims that this foundation smells really bad, straight up like paint. Truthfully, it really doesn't smell horrible at all, and it does not smell like a can of paint either. The scent is a tolerable one that does not last. The foundation is fragrance free, however, what a lot of people don't realize is that the first ingredient within this foundation is actually what is responsible for this foundation's scent. The ingredient Isododecane, is an ingredient that has a very interesting scent to it. So, when you see this ingredient listed high within a foundation, then it is actually this ingredient that you are smelling (unless a foundation actually dies have added chemical fragrance to it, okay).

I have never experienced any creasing, cracking, or caking up issues with this foundation, and this is whether I apply it with powder over top to set it or not. I also have not experienced any issues with this foundation easily transferring off of my face at all. I have never experienced it transferring from off of my face to anywhere else, period. It does provide a comfortable matte finish. Now, I am able to get medium-to-full coverage with this foundation, by using E.L.F's Ultimate Blending Brush. I know some people love to use a Beauty Blender or other similar makeup sponges to apply their foundations with, however, because these sponges soak up a lot of foundation, it does affect the amount of coverage that one gets with a foundation. Which is why, some people may not consider this foundation to be a full coverage one, only because of what they choose to use to apply the foundation with. And, I do not recommend using very moisturizing products underneath this foundation, because you have to also realize that what you apply underneath foundations do often play a big part in the longevity of the foundation on your face, and also how it holds up appearance wise on ones face throughout the day as well.

This foundation doesn't cause issues with breakouts for me, even though I have skin that is acne-prone, for which I use the highest strength of Retin A (generic version), to help aid in controlling such. However, I always make sure to take off every bit of my foundation, before I go to actually wash my face at night. As, I am very meticulous about getting all of my face makeup off before, I start my facial cleansing process. Oh and I never sleep in my makeup anymore at all either.

I have purchased lots of high end foundations as well as drugstore foundations, however, right now, the foundations that I am actually loving the most are drugstore ones, such as this one, Maybelline's 24Hr Super Stay Full Coverage Foundation, L'Oreal's Pro Semi-Matte Foundation, and L.A. Colors Truly Matte Foundation.

10 of 11 people found this helpful.

Age: 56 & Over

Skin: Combination, Fair, Cool

Hair: Grey, Straight, Medium

Eyes: Green

I was very surprised at how much I liked this foundation, which is now a holy grail for me. First, the price: $4.68 at walmart. Got it in the shade Peach Natural, which I was also skeptical of, but the bottle recommended this color for light-medium, cool toned skin, and it works well. In the winter I mix it with a little bit of rose ivory. My skin is normally NW20-25, leaning a bit more toward NW25.

I have rosacea, so I need coverage, but I really don't like foundation, normally. I would consider this to be a medium coverage, and it feels very light on the skin. Very blendable. I apply with my fingers, using a Qtip to get the product off of the spatula so that I don't contaminate the product. If I could change only one thing, it would be to add a pump. It evens out my skin tone nicely, and lasts about 7-8 hours. It doesn't completely cover my rosacea, but it definitely makes me believe that I can go out in public again! The feel is quite velvety, and I don't find that it settles into lines or wrinkles, but that may have something to do with my makeup routine, since I can see that others have had that issue. I apply a thin layer of moisturizer, followed by Kiss My Face sunscreen, followed by Monistat Chafing Gel as a primer before using the Photofocus.

I have to say that I am really pleased with this--it is the best foundation I've ever tried, and that says a lot for a 59 year old grandmother who has tried everything, high to low end. My skin is combo, for reference. The paint smell is weird, but it dissipates quickly. Sold!

I only publish reviews of products that I truly believe in, and I use most of my reviewed products every day, long term. I am an ordinary woman trying to find what works without breaking the bank!

9 of 9 people found this helpful.

on 10/14/2017 2:16:00 PM

Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I really wanted to love this affordable foundation since it had favorable reviews from here and YT. This unfortunately is a big fat NO for me :( It accentuates every pore in my skin (and I don't really have large pores, either!!) I literally tried *every* type of application of brushes, fingers, BB with different combos of primers, oils, moisturizers, w/o moisturizers or primer, etc. and nope -- it was totally a scrubber with every method. I mean I couldn't even leave the house with it on my face, it was that noticeable!! I even tried my Laura Geller BNB foundation over it to cover up the pores, but it just make me look like a caked up horror show!!! lol!! *Even Fix+ couldn't fix that!!! I am 53, so I'm guessing it isn't for my age group. I'll stick to LancĂ´me Teint Idole Ultra 24H Long Wear Foundation which is the best (ATM) for me.

9 of 11 people found this helpful.

Age: 30-35

Skin: Combination, Fair-Medium, Warm

Hair: Brown, Straight, Fine

Eyes: Brown

I really like this foundation! Close to an HG drugstore foundation in my opinion. I'm a BB cream woman on a daily basis because any foundation that has oil, oxidizes and turns orange or darker on me. But when photos need to be taken, I tend to op for foundations to avoid camera flashbacks. This foundation gives medium to full semi matte finish depending on how much you apply. I wear this foundation with a primer and a setting spray and it makes skin looks flawless on camera. This foundation do however oxides a little but does not turn orange. I wear shade Soft Beige which is a light warm shade(yellow undertone). I will say this, the only con about this foundation is that it does not last all day. It starts to wear off and makes my skin somewhat oily and only lasts 4hrs at the most for me even with setting spray. So I'm not quite sure if this would work with oily skin. And with regards to the smell, it smells like any other drugstore foundation but it does not linger. So if you're looking for something drugstore, inexpensive, looks good on photos and don't care so much about lasting power, give this foundation a try!

More about my Skin Type and Other Concerns: Light-Medium, Neutral-Warm (yellow) undertone, tans easily (hardly burns), easily irritated, clear/no breakouts(only during menstrual cycle), dry-combination and very little to no wrinkles.

Other foundations tried or did not like either because it oxidized(orange), made my skin oily, or has a pink undertone regardless of how warm and yellow it claims to be: Urban Decay(worst highend), Nars Sheer Matte, Kat Von D Lock It, Cover Girl, Revlon, Almay, Laura Mercier, L'Oreal, Prescriptives, Bourjois, Maybelline(Worst drugstore found), MAC, Chanel, Christian Dior, Cargo, Shiseido, IMAN, Make Up For Ever

MY Shades in other foundations:
Estee Lauder: Double Wear Rattan 2W2
Kat Von D: Medium 52
MAC: NC-30/35
Christian Dior: Linen 021
Urban Decay: 2
Laura Mercier: 3(Powder Foundation), Sunny Beige(Liquid), Ochre Tinted Moisturizer
Nars: Ceylan
Chanel: 40 or 50
Shiseido: O20 or O40 (Ochre)
L'Oreal: Nude Beige
Bourjois: 52 Vanille
Revlon: Buff Beige
IMAN: Sand 3
Covergirl: Nude Beige 832
Cargo: F-50 (tanned summer shade)
Make Up For Ever: HD Invisible (120), Mat Velvet (No.40), Face&Body (Alabaster Beige 32)

9 of 9 people found this helpful.

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