wet n wild Photo Focus Foundation

Filtered by age: 44-55
wet n wild Photo Focus Foundation

3.4

23 reviews

52% would repurchase

Package Quality: 3.3

Price: $$

Package Quality: 3.3

Price: $$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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on 7/22/2018 10:24:00 AM

Age: 44-55

Skin: Normal, Fair, Cool

Hair: Brunette, Wavy, Medium

Eyes: Brown

If this came in the exact same glass bottle with a pump, I'd be over the moon. Still, for this price I can live with the strange little plastic applicator paddle they include inside the lid - I only use it to quickly dot some foundation on and then use either my fingers or a Beauty Blender to smooth it out. The faint smell of the product (sort of reminds me of Elmer's glue or the tempera paints they used to give you in elementary school to do art projects) does disappear quickly once applied and it hasn't caused me any issues even though I have fairly sensitive skin.

The Photo Focus Foundation to me is more of a full coverage formulation. I think others find this to be medium coverage, but as I apply my foundation first and then see where I might need a little concealer, I think it does a relatively decent job on its own evening out my skin tone and reducing some areas where there is redness and a few small spots of melasma on the tops of my cheekbones. I feel I need less concealer with the Wet n' Wild than when I use my HG CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation. Actually, now that my HG CoverGirl is running about $18 a bottle at the drugstore, it will be getting bumped for the $6 bottle of Wet n' Wild as the addition of the pump on the CoverGirl is really just not worth the additional money. And Wet n' Wild has the added bonus of being cruelty free.

5 of 5 people found this helpful.



on 7/6/2018 9:59:00 AM

Age: 44-55

Skin: Dry, Dark, Cool

Hair: Brown, Relaxed, Coarse

Eyes: Brown

Wow! For $6 this is some great foundation!! Matte with full coverage yet lets your skin breathe! Good color selection. Wet N Wild has come a LONG way and I'm glad. My only complaint is that they use that odd spatula thing as opposed to a pump.

1 of 1 people found this helpful.


Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Green

Hello MUA,
I'm impressed with this foundation. Being a Cosmetologist and a Nurse, among the many other roles us as women juggle in our everyday lives..this liquid foundation is not only affordable, but does the job as say Double Wear. You can build up the coverage or down. Use a lightly moist makeup blender, to make it a lighter coverage, want even more of a BB or CC feel to it, mix it with your moisturizer on the back of your clean hand.. even though it is a medium coverage foundation, their are many things you can do with this foundation to fit your needs and still love this great product! This foundation has no weird smell, goes on well and stays put without a powder. Powder, save until you actually need it to reduce shine or need a touch up! Set it with a setting spray instead. The results are amazing! Being 47 years old now, soon 48 in September..Yes, I recommend this for people of any age. I truly believe that you should always have 2 bottles of whatever foundation you are using, many makeup artists to the Stars believe that too! One that matches your skin tone and the other, a shade a little darker for Summer. Mixology 101, very simple. Also, if warm or cool tones are keeping you guessing, or are a little too much in the any product... you can't go wrong with just a Neutral tone! By the time you contour, use a highlighter or bronzer, no one will know and it's better to control how much pink or yellow tone's yourself, than say use overkill that's in the actual bottle! I've read the reviews, most of them. So, please let me address some of the problems some of you are having. I'm here to help, not to judge. If you feel like the foundation is, "sliding off your face".. it's what you might be doing before you put the foundation on that's the problem. Too much primer, moisturizer with spf, or just overload with sunscreen. ALL of these things are important, obviously. However, when you have a stay put foundation and your putting on a primer, I feel it's doing the opposite. Don't use the primer. Primer is over rated. Especially in the hot months, where you sweat and melt every which way and the humidity and dewpoint, ugh. Hot melting mess of drip and slide or slip and slide. It's ok on skipping a few preps here b4 foundation time! Honestly, skip the morning moisturizer. Yup! Your skin has enough oils going on in the Summer! Just use sunscreen! Please use sunscreen, even if a product says it has it in there. Let it absorb into the skin b4 you apply foundation. That should solve the problem!
Back to the review. It feels lightweight on your face, it doesn't cake, crep into fine lines or wrinkles. It blurs them well. We all know the claims for selling makeup, some are far fetched and to me and seems almost a scam and fraud!
Not this foundation! True to what it claims! Surprise! L. The bottle, it's cute with the "magic wand" as I call it. However, I tend to warm up the foundation on the back of my clean hand, then apply. Drugstore foundations have improved SO much over the years! MANY are BETTER than the "High End", in so many ways! Trying is believing!
I have combo skin, and the proper skincare, aides in the way your makeup results look. If you have acne prone skin, address the problem before you put anything on your skin. Switching constantly to different skincare or foundation for example, can cause havic on acne prone skin. Oil base foundations, harshly cleansing your skin, ect can be the agravater here. Speak to a good dermatologist and get different opinions on what's causing your breakouts. It might not be the foundation that is making you break out. I've been there, when I was younger. I am speaking from a place of empathy and compassion, & truth. Skincare, doesn't have to cost you a fortune either! KNOW your skin, know what your putting on your face, ingredient wise. Foundations, all basically have a few of the same ingredients! Any questions or concerns, you can contact me and I'll be more than happy to help you!
We want to be frugal and yet have the best! Nothing wrong with that! I might not have gotten into the science of this product, but other reviewers have. Please, check out those reviews as well!
I give my opinion, I try to help other reviewers without judgement and do my best to empower you & others! We're all human beings and and we are all in this "Beauty Brigade" together. Who doesn't want to look and feel beautiful, at any age?! Hope this helps! Xo 😇 ❤️😁

8 of 15 people found this helpful.


Age: 44-55

Skin: Acne-prone, Tan, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

After hearing so many positive reviews, I decided to give it a try this morning. I am a 220 in Maybelline Fit Me Matte. W&W said that my color match would be Buff Bisque, however this was too light. I went with Golden Beige.The coverage was a solid medium to full. . The problem was that the foundation never "set". It still felt tacky an hour later, which is all i could stand having it on my face. Fit Me Matte is much more comfortable to wear and dries to a soft matte finish.


on 5/23/2018 7:57:00 PM

Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Green

Maybe I don't take enough selfies, but this just isn't all that great I'm finding. Very thick and 'makeup' like. A little does go a long way and the shade match (neutral beige) if fine, but I find it looks a bit cakey by mid afternoon. That smell is another thing-- fresh off the hardware shelf! It does dissipate however. Just looked at my face at 4:45pm, yep, cakey and my nose pores look obvious. Partially this could be my fault, I tried Mally's Pore Perfection on top earlier (just dabbed it on to minimize shine, etc.). Note to file, these two products do not play well together. So here's my take, I would use this for a night out where I knew there would be pictures, low lights and only a few hours of wear. It's not going to be my day to day foundation.

1 of 1 people found this helpful.


Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Brunette, Wavy, Coarse

Eyes: Brown

I can't believe that such a fantastic foundation could come from Wet'n'Wild! In fact, this may just be my Holy Grail...until the next HG comes along, of course :)

I originally tried this out in the light warm and light-medium warm shades, and while I was happy with the foundation formula, the color just wouldn't work. I honestly didn't think of trying the neutral shades since I'm on the olive side, but after seeing how well the True Match Lumi in N1-N2 matched me, I decided to try this again in neutral. I'm so happy I did! I used a damp sponge to apply it, and the coverage and finish of this foundation is lovely, very natural looking. It looks good no matter what the lighting! It's light to medium coverage and can be built a little; it'll never be full coverage without screaming "foundation!". The wear time is fantastic (with primer). It didn't irritate or dry out my skin, or cause any breakouts.

The bottle itself is a little strange: I never encountered a foundation bottle with a paddle. I do prefer pumps since they keep air and germs out of the foundation, so the fact that this bottle doesn't have a pump limits its shelf life to 3-6 months max. But given that I bought this for less than $6, I can easily afford to replace it. As far as how sanitary the paddle is, it's no worse than the doe foot applicators that most concealers come with. If anything, it's somewhat better in that I can use the paddle to drop some foundation on the back of my hand--the paddle doesn't have to touch my skin at all.

There's 20 shades which cover a good range of skin tones. A lot of the foundation shades run very light: as I mentioned, I'm a N1-2 in True Match Lumi and I had to go with the light-medium neutral shade of Buff Bisque. So if you automatically reach for the lightest shade in a foundation, you may want to rethink it as you may find yourself needing a shade (or even two) darker than you'd usually pick. I can't speak to how well the darkest tones work as I don't have dark skin, but I feel like even the deep ones could have been even more so.

This foundation is definitely worth trying at least once. For $6, how could you go wrong?

2 of 2 people found this helpful.


Age: 44-55

Skin: Combination, Other, Not Sure

Hair: Brown, Other, Other

Eyes: Green

I know this is popular with a lot of people, but it doesn't work with my skin. It doesn't apply evenly with hands, BB, or brush. I've never had this problem with any foundation and have used many d/s brands successfully. In winter, the dry patches on my face look horrid with this. In warmer weather, it just doesn't look natural--a little cakey even with one thin application. The paddle applicator isn't user-friendly. This may be the only foundation that I won't ever use up. I may just pitch it.

1 of 1 people found this helpful.


on 5/4/2018 1:00:00 AM

Age: 44-55

Skin: Sensitive, Fair, Not Sure

Hair: Red, Other, Other

Eyes: Green

This is a surprisingly good foundation for the price. Nice shades for light skin, blends well with buildable coverage. The applicator and cap are a little odd, but overall I don't regret purchasing.

3 of 3 people found this helpful.


Age: 44-55

Skin: Dry, Fair-Medium, Warm

Hair: Black, Wavy, Fine

Eyes: Brown

I’ve now been using my beloved Dior Forever for a few years and had no intention of straying. I assumed the hype over this foundation would die down as time went on but after continuing to see raves I decided to give it a shot. Mainly out of curiosity.
I really love this stuff. I wear shade 23 in the Dior and purchased this in buff bisque.
I often mix my foundation with a moisturizer or silicone-based serum - the latter works beautifully with this (haven’t tried regular moisturizer with it yet), provides decent coverage and an incredibly smooth finish that lasts all day.
I’ve actually been reaching for it exclusively since I purchased, and my Foreverskin has taken a backseat. Never thought I’d see the day I’d be wearing a Wet n’ Wild foundation, due to past experiences with them, but this one is a true winner!

7 of 7 people found this helpful.


on 4/5/2018 4:03:00 PM

Age: 44-55

Skin: Acne-prone, Fair, Neutral

Hair: Blond, Straight, Fine

Eyes: Hazel

I have never bought an inexpensive foundation, but based on a recommendation I bought the Wet n Wild Photo Focus foundation.
It's terrific!
It's a 1 oz. size in a glass bottle with a spatula to transfer to your finger or put it directly on your face. I would have preferred a pump, but it's not that important.
The foundation goes on smoothly, blends well and most of all it covers all pores! The only negative is that you have to be fast when blending it or it will dry. I've used Estee and Lancôme and never had such a good experience.
It's not matte or dewy, it's extremely natural. Not cakey, not too heavy, nor too light. It's like your own skin, but better!
The lasting power is fabulous, I didn't have to re-touch it. It didn't settle into any lines and there was no oxidation whatsoever.
I'm fair, combo oily skin...this wasn't too drying or too "slick".
My skin is highly sensitive, but I had no reaction and it's fragrance free.
I bought the nude ivory, 363C. It's very hard to tell from photos, or from the bottle itself. I would have preferred a slightly pinker tone, but I'll definitely be using this every day.
I highly recommend this!

3 of 3 people found this helpful.


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