i like this palette, but of course this is just my experience and, as with everything, YMMV.
first of all there is a range of depths.. light, medium, medium-dark and dark which is a good thing.
there is a cream highlight shade which some people find essential (and it is more of a satin-matte than a matte)
some may object to the number of other light shades but i do use them all as bases and for blending, depending on what other shades im using.
for me, the palette provides 4 base/blending shades, 3 transitions, 4 shades for crease/outer lid/liner, and the highlight shade.
as a neutral leaning cool person, i am glad that the palette is not chock full of warm shades. i do like a few and there are a few in there so im happy with that. it is also not full of cool shades either, but again there are a few and i enjoy those as well.
i think this palette is good for creating a variety of base looks to which i add shimmer or glitter or pop of colour to the lid.
with this palette i can create a pink/burgundy look, a pink/bluish gray, a taupe/neutral brown, a warm orangey brown, and use black as needed in any of the looks.
UD's matte formula for this palette is firm, some may say a bit dusty, a bit dry. i will not call them soft and creamy. some people do like a bit of a drier formula. i for one find that to be a bit easier to work with, esp when in a hurry as this kind of formula does not fall out like a softer formula often can.
pigment is sufficient.. except like i said there are 5 light shades in total and some people may think that is excessive.
the transitions and darker contouring shades work fine for me.
this palette is a good buy if you have no other mattes, or you would like to be able to grab just one palette and create your choice of a warm, cool or neutral base look. does the palette blow my mind? no.. it is a workhorse that does its job without giving me any trouble.