I bought this on a quest to dupe one of my favourite Revlon lipsticks, "blushing nude", in a more longwearing formula.
What I've found is that this formula doesn't necessarily wear longer than a bullet BUT it does not fade and barely transfers. So if I drink water my cup might get a teensy flake of colour, but that's it. If I touch my lips or give someone a peck, it won't rub off.
If I consume anything with oil in it (salad, coffee with cream, sandwich, etc), rub my lips a lot, or make out with someone, this baby will come off from the centre out, just like any other lipstick. What stays on though, will be as bright and pretty as when I put it on. So I just touch it up ,dabbing off oil first, if I've been eating.
Love the packaging, haven't noticed a smell, price is too high, but there is nothing like it at the drugstore.
On colour (not a factor in my rating): I really like this range, but there were not a lot of colours at my Sephora that were flattering for light olive skin. There are a lot of shades I tried that made me look grey and dead (bow and arrow, I'm looking at you!!!). Lolita 2 is a sweet, everyday shade that looks coral on my skin tone, not brown. I don't feel like it enhances my natural beauty the way that my revlon does - the flatness of a matte, opaque formula like this is best suited for a full face of makeup look.
UPDATE: So I have had this product for a year... it applies just as perfectly as when I bought it, no drying out in the tube. I have upped my rating to a five, as I have now tried a few other LL formulas and this has absolutely been the best.