I'm always looking for natural and high performance beauty products. This product has a great rating on Skin Deep and similar apps. However, I'm really disappointed. I applied it around 7:45 am before work and by 9:00am it had smudged all under my eyes. I looked like I had been caught in the rain. I fixed it but again around two hours later, it had smudged again. By the afternoon there wasn't any mascara left on my lashes. It is the most ineffective mascara I've ever used. A note on the packaging - the tube is appealing but the wand is as flimsy as a Sephora tester. If this wasn't something that I had bought from a friend who is a consultant, I would have returned it. In general, I have not been impressed with Beautycounter's products. I was able to sample the skin tint, touchup concealer, and most of the hair products. I believe that purchasing good products is an investment in your skin. The price of the mascara was good, but a lot of the other Beautycounter products seem overpriced for what you get.