I had been using the non-matte version of Marcelle's BB Cream in the shade light-medium and love it but as someone who battles oil and shine during the day I thought the matte version would work better so when it was time to repurchase, I gave this one a go. The formula is nearly identical with one big difference. It does look matte and helps keep the oil and shine at bay for me. I find both formulas quite thick (this one is more mousse-like but still thick) and therefore prime my face before applying. Best method (for me) is to pump it on my finger and warm it by rubbing between my fingers then spread and pat the BB cream into my skin. The coverage is incredible. Solid medium coverage, can be sheered out with a dampened beauty blender (my preference) or buffed in with a brush which actually helps remove any streaks caused from applying with my fingers. I imagine you can apply a second layer to build to full coverage however, I feel as though it would look cakey as it is a pretty thick texture to work with. I actually find it can look this way on drier areas of my skin so I mist my face with rose water and bounce the beauty blender over to deal with that and it looks perfect when I'm done. I can't feel the BB cream on my skin at all, it's really comfortable and lasts the entire day until I take off my makeup. I haven't noticed any transferring, this sets really well.
The packaging is great, squeeze tube with pump end, strong cap to keep it clean. Unlike the regular BB cream, the matte version only offers 2 shades, "Light-Medium" and "Medium-Dark". Not a problem for me, I wear the light-medium which is identical to the regular formula and can probably use the medium-dark when I have a tan (will have to wait until summer to test that out), but if you are really fair you might want to check out the regular formula, it has 5 shades to choose from. They claim these shades have "self-adjusting pigments" which I don't know how this works but for me I have no complaints.
A few very important qualities for me in a foundation or BB cream (in no particular order) are:
1) Product must not transfer once set
2) Even out my skin tone
3) Look and feel natural, i.e. does not look or feel like I am wearing anything on my skin
4) Helps control shine
5) Oil-free, paraben-free, preferably fragrance-free
Added bonuses of this product is it is hypoallergenic and cruelty-free. There are other formulas to choose from as well. Dry skin types would probably prefer the 24 hour intense moisture formula. The Anti-Aging formula includes SPF 20 and there is also a golden glow formula that is supposed to have illuminating gold pigments in it.