This stuff is INCREDIBLE.
I usually go for fiber brow gels not unlike the Benefit Gimme Brow, but that stuff is so expensive, and a lot of the drugstore equivalents are a bit goopy and the brushes tend to be huge and unruly. So when I saw this at Walmart for $6, I decided I'd stray from my normal product type and go for this. And I am SO glad I did! It is the ultimate one-stop shop for great brows.
To start, my brows are dark, but now that I'm in my 30's, they are getting more sparse. Having to use a pencil or pomade every day is a bit of a hassle, since I find it difficult to create fuller, yet natural-looking brows. With this gel, it's easy to shape and fill in my brows, yet keep them looking natural. The gel clings beautifully to the hairs, but also deposits onto the skin underneath, which is really what sparse brows need.
The super-thin wand makes it easy to get a precise shape all the way from the front of the brow out to the very end. The wand is long, but I find it easy to work with because I can brush the bulk of the product into my brows to fill them in, then go in with the point of the brush to create the illusion of more hairs at the front (and most sparse part) of the brow. It's really a great shape.
This stuff also hangs on for dear life! I don't know about the 24-hour claim, but I can say that even after a whole day of shooting a video under hot lights, this stuff didn't budge, even on my oily skin.
The packaging is sturdy and absolutely adorable. The "tattoo" style lettering looks edgy and fun, but still classy. It looks and feels more like a high-end product than something you'd typically find at Walmart.
At $6, you really cannot beat the price. It's less than 1/3 the price of Benefit Gimme Brow, and it outperforms it.
This may be my new HG brow product.