It Cosmetics Superhero Mascara

It Cosmetics Superhero Mascara
Superhero Mascara

3.3

121 reviews

50% would repurchase

Package Quality: 3.8

Price: $$$

Package Quality: 3.8

Price: $$$

INGREDIENTS

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Start your review


on 1/12/2019 9:09:00 AM

Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

I absolutely love the Superhero Stretch Mascara from It Cosmetics! It's the only mascara that I've ever used that actually picks up my lashes and makes them stand at attention.

I like the brush because I find that it evenly coats my lashes. I also only need one coat of this mascara. I also find that there is no need to curl my lashes with this mascara. The colour is perfect. Nice deep, dark black. Perfect for any eye colour. This mascara doesn't flake or smudge either.

It might be slightly pricey but you get what you pay for. I would rather buy something I like, that WORKS, than buy something cheap that doesn't do the job...Holy Grail all the way!



Age: 44-55

Skin: Normal, Other, Not Sure

Hair: Red, Other, Other

Eyes: Blue

Got this in my Ipsy bag for December.. the price of the bag is worth it for this alone actually..

I'm 46 have tried a zillion different brands and formulas of mascara over the years and have found a few that I've liked for so far this one is a real wower..

I only apply one coat and do the little wiggle with the brush to get it on my upper and lower lashes .. I do curl them with an eyelash curler before applying and man do I have some nice, full, LONG lashes today.. I applied one coat with the wiggle method this morning at 8:20am and it's 1:40pm now,, still going strong, no smudges or fading..

Not sure how ladies are getting the spider look or the clumping unless you're starting with lashes that aren't entirely clean.. or are applying too many coats..

I have this in super black


on 11/16/2018 2:26:00 AM

Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Green

I love the formula of this mascara, it does everything I want and stays all day. One of my favourite mascaras ever.


on 11/11/2018 7:22:00 AM

Age: 36-43

Skin: Oily, Fair, Neutral

Hair: Blond, Kinky, Medium

Eyes: Green

Love this mascara. Got it as a bonus gift when I bought the CC cream and it’s fantastic. I have very sparse, straight lashes and a few coats of this makes them long and thick, fantastic stuff. Would buy again in a heartbeat!

2 of 2 people found this helpful.


Age: 19-24

Skin: Acne-prone, Fair, Neutral

Hair: Brunette, Wavy, Medium

Eyes: Hazel

Oh my god this is hands down the WORST mascara I have ever used. Honestly unbelievable how a company could screw up a mascara this much. First, the formula is thick and goopy. I can’t even apply it to my eyelashes without it leaving HUGE clumps and sticking all of my eyelashes together, I’ve tried wiping all of the product off and it still is too thick. At best this will make your lashes look like fuzzy spider legs, and that’s after a lot of effort so I think I’ll pass. Honestly I can’t say enough bad things about this.

2 of 3 people found this helpful.


on 11/8/2018 3:24:00 PM

Age: 30-35

Skin: Sensitive, Fair, Warm

Hair: Brunette, Curly, Fine

Eyes: Hazel

I hated this mascara. I tried on multiple occasions and with different methods (new, dried down, wiped off, with other mascaras, etc.) and it was awful each time. I have tried several brands and this was one of the absolute worst I've ever tried. It was a thick clumpy mess every time. It was a pain to remove.

If you're looking for thick and fuzzy looking spider-legs look no further, as this is on par with every example you can find of Younique MMM flagship product.

2 of 2 people found this helpful.


on 10/30/2018 11:50:00 PM

Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Blue

Am I wearing the same mascara as everyone else? I hate to be the Debbie Downer here, but I received a full size in my Boxycharm and was utterly disappointed. If you want stiff, spidery eyelashes then this is the mascara for you. Otherwise, keep looking. I typically use Diorshow, but Last Paradise or Lash Blast in a pinch.

1 of 1 people found this helpful.


on 10/29/2018 4:54:00 PM

Age: 30-35

Skin: Dry, Fair, Warm

Hair: Brunette, Curly, Fine

Eyes: Brown

I’ve repurchased this mascara 4x. Nothing gives me as much volume and length for my thin long-ish lashes. Multiple people have asked me if I’m wearing falsies when I wear this mascara. For extra drama I layer MJ velvet noir on top.

1 of 1 people found this helpful.


on 10/13/2018 8:11:00 AM

Age: 44-55

Skin: Acne-prone, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Hazel

I received a full size of this mascara in my Boxy Charm box this month, and I like it. It made my lashes look long, full, and thick. It has a matte finish, which is the only thing I'm not sure about as it seems a bit unnatural looking. I wore it for a long 12hr nursing shift full of lots of physical work, and it looked great until I took it off with no flaking or smudging. I'm not sure what this costs, but I would definitely consider purchasing.

Edit after several uses: Not liking this as much. Kinda goopy and another reviewer mentioned her lashes looked like spider legs. Definitely that. It does really make a statement with your lashes and your eyes pop. However, it is also rather obvious, which is not a look I prefer. I probably would not buy this after all.

3 of 3 people found this helpful.


Age: 25-29

Skin: Very Oily, Medium, Warm

Hair: Black, Straight, Medium

Eyes: Black

One of my favourite mascaras to date! I got a deluxe sample of this (basically the travel size) when I spent a bomb at Sephora, and I'm loving this!

The things I always look for in a mascara are lengthening and defining - and this exceeds expectations with it! The definition is insane, there's great separation and very little clumping, my lashes just look very fluttery and long. I don't wriggle the wand back and forth since I find this clumps up my lashes but I 'blink' onto the wand and brush it upwards. This also isn't one of those lengthening mascaras that make your lashes look wispy because of how it defines your lashes. The look is like you've got thin and long lashes but because there's so many of these individual lashes, it still looks dense. It also doesn't feel heavy or wet, it's easy to apply and doesn't take much time to get great results. That being said, it's more on the natural look side of the spectrum - if you're looking for drama or volume, this is definitely not the mascara for you.

I also love that it's not waterproof but lasts me all day with no smudging or flaking. I have pretty oily eyelids so that's impressive! It also makes eye makeup removal such a breeze.

However, water can easily remove this mascara. I sometimes have allergies so my eyes get itchy and teary, and I have to be careful with how I dab away at the tears in order to not smudge my mascara at the same time because it doesn't take much water.

Another negative I will say is that the travel size is not worth your money. I've used it for a month and a half and it's already finishing. I always buy high end mascaras in a travel size because there's no point buying the full size when I religiously throw them out after 4-5 months (as you should). Never had an issue before and they always have enough product to get me through that time. I can already tell this one will definitely not last me that long. This mascara is tiny and if I had bought this, I would feel a little ripped off.

We'll see how I feel about repurchasing this when I'm done with mascara, but in the mean time, I will enjoy using this very much!

Edit: Unfortunately it began to make my eyes itch like crazy. Pretty sad about it, will not repurchase


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